Veracode · 15 hours ago
Senior Product Marketing Manager
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Cyber SecurityEnterprise Applications
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Responsibilities
Develop compelling, differentiated messaging for Veracode’s AI opportunity and product and our market leading SAST solution portfolio
Ensure alignment with Veracode's broader brand and value proposition
Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation
Provide actionable insights to the product management team to influence roadmap decisions
Deliver enablement for sales on competitive positioning
Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams
Develop and maintain buyer personas, use cases, and customer journey maps
Create high-impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions
Deliver training to internal teams and partners to maximize their product knowledge and confidence
Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs
Collaborate on content development to ensure alignment with product marketing strategies
Partner with customer success and account teams to identify and amplify customer success stories
Represent the voice of the customer, ensuring their feedback influences product development and messaging
Establish Veracode as a leader in application security through thought leadership content like blogs, white papers, and speaking opportunities
Qualification
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Required
5–7+ years in product marketing, preferably in cybersecurity, SaaS, or developer-focused solutions.
Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, value-driven messaging.
Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
Proven ability to work cross-functionally and influence without authority.
Bachelor’s degree in marketing, business, or a related field.
Preferred
A technical background or MBA is a plus.
Benefits
Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
Wellness benefits to help you focus on what’s most important.
“Take What You Need” time off policy.
Extensive development and training offerings to help you grow your career at Veracode.
Generous 401k match to help save for your future.
Company
Veracode
Veracode provides cloud-based app intelligence and security verification services to protect critical data across software supply chains.
Funding
Current Stage
Late StageTotal Funding
$114.26MKey Investors
Founders Circle CapitalWellington ManagementMeritech Capital Partners
2022-03-15Acquired
2014-12-01Secondary Market
2014-09-11Series F· $40M
Recent News
2024-12-03
2024-11-20
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