Virta Health · 8 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$144K/yr - $180K/yr

8+ years exp

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Responsibilities

Lead upstream marketing activities, including market research and competitive analysis, to refine our positioning and go-to-market strategies.

Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials.

Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout.

Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention.

Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.

Serve as the bridge between product, sales, customer success, and other teams, ensuring alignment and collaboration in go-to-market (GTM) initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-Market StrategiesProduct PositioningHealthcare ExperienceB2B SaaS ExperienceMessaging DevelopmentSales EnablementMarket ResearchCompetitive AnalysisClinical Team CollaborationProduct KnowledgeCustomer Success CollaborationGrowth Initiatives