Workyard · 2 days ago
Senior Product Marketing Manager
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B2BConstruction
Insider Connection @Workyard
Responsibilities
Assess and maintain the product market fit, identify pain points, and articulate the ideal customer profile and buyer personas
Deeply understand the construction market, our product and product plans to identify and create opportunities for growth collaborating across the organization
Develop and execute company product positioning in the market – high level value propositions to feature-level product differentiation
Maintain a firm grasp of the competitive landscape and identify areas of competitive differentiation
Equip sales teams to close deals, support product launches, and deploy through all market-facing communication touch points (website, sales messages, content, etc.)
Develop thought leadership pieces (surveys, decks, white papers, etc.) that position Workyard as a knowledgeable and trusted authority in the construction industry
Craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision
Collaborate across marketing to develop and execute programs to impact sales to new and existing customers, including content creation for product launches, demand generation programs, website content, product videos, webinars, case studies, blog posts, and more
Qualification
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Required
5+ years of marketing B2B SaaS products
Proven track record of leading initiatives, setting strategic and operational metrics, hitting goals, and succeeding in a team environment
Outstanding analytical mindset that develops strategies and provides direction based on data and insights
Compelling storyteller with strategic orientation
Thought leader and problem solver: You can translate high-level goals into actionable plans and can drive an agenda that remains focused on achieving clear goals.
Excellent messaging and content generation core competency
Entrepreneurial roll-up-the-sleeves self-starter to take the lead in shaping direction forward based on insights
Undergraduate degree; MBA a plus
Company
Workyard
Workyard provides leading workforce management software to construction, home services, and property maintenance companies of all sizes.
Funding
Current Stage
Early StageTotal Funding
$10.76M2020-01-08Series Unknown· $6.92M
2017-12-28Series Unknown· $2.8M
2016-07-06Seed· $1M
Recent News
2024-01-21
US Black Engineer
2024-01-21
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