Quisitive · 20 hours ago
Senior Product Marketing Specialist
Austin, Texas Metropolitan Area
Full-time
Remote
Senior Level
5+ years exp
Maximize your interview chancesConsultingInformation Technology
No H1B
Hiring Manager
Amy Blackburn
Insider Connection @Quisitive
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Responsibilities
Conduct market research to understand customer needs, market trends, and competitive landscape
Create and maintain product positioning, messaging, and value propositions, as well as ICP and personas
Collaborate with cross-functional teams, including product and go-to-market teams, to ensure alignment on marketing strategy and execution
Develop and execute go-to-market strategies to support sales and drive new business
Develop and manage marketing collateral such as sales decks, solution sheets, case studies, and product videos to ensure seller success
Develop and execute demand generation campaigns to drive leads and revenue with the assistance of the demand generation team
Analyze & report on effectiveness of marketing campaigns and initiatives
Monitor and analyze key performance indicators (KPIs) to measure success and identify areas for improvement
Ensure brand consistency across all marketing materials and campaigns
Stay up-to-date with the latest marketing trends and technologies
Qualification
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Required
Strong business acumen and a credible, professional appearance
Ability to take ownership of assignments and work independently (or in a team) to accomplish goals
Ability to successfully handle multiple work streams and embrace change in a fast-paced and dynamic environment
A promoter of trust and teamwork
5+ years of experience in product marketing or a similar role
Strong understanding of modern B2B marketing strategies and tactics
Excellent verbal and written communication skills
Ability to multitask and manage multiple projects simultaneously
Strong project management skills and attention to detail
Strong analytical skills and the ability to interpret marketing data
Creative thinker with a passion for quality and results
Willingness to travel when required (minimal)
Bachelor’s degree in Marketing, Business or equivalent experience
Preferred
Experience with Microsoft products, IT services, AI, and/or cloud/business management solutions for healthcare or public sector industries
Event planning experience (virtual and tradeshow)
Hands on experience executing demand generation campaigns
Knowledge of CRM and marketing automation platforms and tools
Ability to work in a fast-paced, high-growth environment
Company
Quisitive
Quisitive operates as a full-service digital technology consulting business.
501-1,000 employees
Funding
Current Stage
Public CompanyTotal Funding
$125.69MKey Investors
Fax Capital
2023-06-21Post Ipo Equity· $4.56M
2021-11-17Post Ipo Equity· $31.72M
2021-04-08Post Ipo Equity· $57.62M
Leadership Team
Mike Reinhart
CEO
Dan Kunz
Executive Vice President Global Delivery
Recent News
GlobeNewswire News Room
2024-11-25
2024-06-05
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