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Company

Butler/Till · 17 hours ago

Senior Programmatic Specialist

United States

Full-time

Remote

Mid, Senior Level

$60K/yr - $85K/yr

4+ years exp

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Marketing

Growth Opportunities

Hiring Manager

Carli Mitges

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Responsibilities

Expert in self-serve DSPs like The Trade Desk, DV360, PulsePoint, etc.

Must efficiently download, interpret, and act on multiple campaign sets, encompassing various brands, targeting strategies, marketing funnel stages, and target audiences (both B2C and B2B).

Recommend and/or implement changes to the settings within the DSPs to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.

Document changes/optimizations and learnings that feed strategic insights.

Expert in the setup of new campaigns, including the implementation of tracking tags.

Supports the quality assurance efforts of campaign set-up in the DSPs.

Continuously analyze key performance metrics to measure the effectiveness of campaign initiatives.

Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.

Recommends client specific partners, cost and strategy that fulfill campaign objectives, this would include entering new tactical plans and edits into our internal database (tactical planning)

Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.

Evaluates and recommends programmatic partners, technology and platforms.

Works closely with Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. May include some training to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.

Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items.

Is a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.

Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic space.

Experts at analyzing campaign data to determine the impact of programmatic media, paired with action plans to further drive results.

Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.

Acts as channel SME, and presents channel performance to clients with confidence, fields any questions, and/or provides any client follow-ups to channel-specific inquiries.

May be asked to assist with troubleshooting reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.

Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Establishes organization-wide programmatic best practices, guidelines, objectives and documented regulations.

Keeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns.

Leads, measures and optimizes the agency’s programmatic supply management approach and quality/brand safety/fraud mitigation.

Contribute to monthly forecasting, billing, and maintenance of process documentation.

May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.

May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

Stays abreast of programmatic policies, regulations, innovations, and opportunities.

Creates written communications such as POV’s, case studies, white papers, blog posts, presentations, etc. for both internal and external stakeholders.

Evaluates and activates with new strategic partners that provide upscaled value for our client campaigns.

Engages in verbal communications such as speaking opportunities, client tactical pitches, etc. that educate or inform internal or external stakeholders about best practices or innovation opportunities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic StrategySelf-serve DSPsData AnalysisCampaign ManagementExcelStatistical SkillsMarketing ExperiencePharma MarketingTechnology QuotientCollaboration Skills

Required

Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

4+ years of experience managing and leading campaigns in the channel ecosystem

Experience with strategic planning and applied experience of bringing plans to execution

Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

Proactive and curious attitude

Strong problem-solving skills

Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

Preferred

Expert Excel user, comfortable with data management in Excel, paired with strong statistical and analytical skills

Demonstrated aptitude for quickly learning and leveraging new technologies, tools, and platforms to drive innovation and efficiency (high Technology Quotient)

Experience working in pharma marketing or in a highly regulated industry