Zócalo Health · 21 hours ago
Senior Public Relations and Marketing Manager
United States
Full-time
Remote
Senior Level
$135K/yr - $145K/yr
5+ years exp
Maximize your interview chancesHospital & Health Care
No H1B
Hiring Manager
Mariza H.
Insider Connection @Zócalo Health
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Responsibilities
Develop and execute an external communications strategy to elevate Zócalo Health’s brand and mission across diverse channels, including media, social media, events, and community partnerships.
Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage of Zócalo Health. Respond to media inquiries and manage press releases, interviews, and other media engagements.
Lead the development and implementation of marketing campaigns to support Zócalo Health’s Go-To-Market Strategy. Ensure campaigns align with organizational goals and effectively resonate with target audiences.
Supports outreach specialists and promotoras de salud teams in developing appropriate marketing strategies and assets aimed at building trust among local communities
Oversee the creation of culturally relevant and engaging content, including blogs, newsletters, social media posts, and marketing materials, that reflects Zócalo Health’s values and mission.
Identify and cultivate strategic partnerships with community-based organizations, health plans, and other stakeholders to amplify Zócalo Health’s reach and impact. Additionally, you will create and manage an ongoing evaluation program and budget for sponsorships opportunities aimed at supporting local, state and national partners.
Work closely with internal teams, including operations, care delivery, and business development, to ensure alignment in messaging and brand representation.
You will own and expand our signature event •Cafecito, Cumbia y Salud• to additional partnerships and geographies. This includes securing funding via grants and partnerships to expand this program beyond California. Additionally, you will own the planning and expansion of the Zócalo Health event •¡Salud!• Aimed at gathering key stakeholders and supporters annually to collaborate on issues related to Latino health and innovation.
You will source and manage external contractors and agencies as needed to support marketing and brand related asset development. This could include but not limited to; website development, video and photography creation, event materials, etc.
You will own our annual National Hispanic Heritage Month strategy for community engagement and thought leadership in alignment with our business objectives.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, Public Relations, or a related health care field
5-10 years of experience in community outreach, partnership development, or a related public relations role, preferably within the healthcare industry
Professional fluency in English & Spanish (verbal and written)
Strong understanding of the healthcare landscape
Excellent communication, negotiation, and relationship-building skills
Must have strong writing skills for multiple stakeholder audiences (customers, patients, physicians, investors, etc)
Ability to work independently and as part of a cross-functional team
Willingness to travel to Zócalo Health team events and industry conferences, including evenings and weekends, as needed
Demonstrated leadership abilities and experience managing a team of contractors/temp event staff
Benefits
Competitive salary
Equity compensation package
Comprehensive benefits including medical, dental, and vision
401k
Flexible PTO policy - take the time you need to recharge
$1,000 home office stipend
We provide the equipment needed for this role.
Opportunity for rapid career progression with plenty of room for personal growth.
Company
Zócalo Health
Now serving patients in California, Texas and Washington! Introducing Zócalo Health, a virtual primary care service specializing in culturally-sensitive care for the Latino community.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Erik Cardenas
Co-Founder & CEO
Tom Valdivia, MD, MS
Executive Advisor to the CEO
Company data provided by crunchbase
