Seagate Technology · 2 days ago

Senior Public Relations Program Manager

United States

Full-time

Remote

Senior Level

$78K/yr - $116K/yr

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Responsibilities

Lead the development and execution of comprehensive PR strategies for the Americas region (North and South America) aligned with marketing goals.

Secure positive media coverage through proactive pitching, media inquiries management, and interview coordination.

Craft compelling press releases, media kits, and other communication materials that ensure consistent, clear messaging.

Build strong relationships with media personnel, influencers, key industry analysts, and key stakeholders.

Monitor media coverage, identify media engagement opportunities, and address any negative press promptly.

Collaborate with the Brand Marketing team on thought leadership content creation and to ensure PR efforts align with overall brand messaging and marketing strategies.

Demonstrate experience measuring PR campaign success using website traffic, media mentions, and brand awareness/preferences metrics.

Support the executive and storyteller training on media and the brand messages, thought leadership content.

Drive the brand reputation management and align the efforts with internal key stakeholders.

Qualification

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Public relationsMedia coverageCommunicationStorytellingMedia relationsCrisis communicationsPublic relations techniquesPR measurementMedia monitoring toolsEvent developmentEvent executionDetail-orientedExceptional organizational skillsTime managementCollaborative