Automata · 2 days ago

Senior Revenue Marketing Manager

Cambridge, MA

Full-time

Onsite

Senior Level

$110K/yr - $120K/yr

5+ years exp

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Responsibilities

Strategy: Create and execute on revenue marketing strategy for the US market, increasing pipeline growth across all channels to support Automata's explosive growth.

ABM: Improve sales velocity with Account-Based Marketing campaigns to our key verticals and target accounts, teaming up with the local sales team.

Campaigns: Create campaigns to produce qualified leads.

Community: Manage our community marketing in the US - currently small events and sponsorships.

Co-marketing: Seek out opportunities to build and strengthen relationships with thought leaders and partners in the market.

Collaboration: Work closely with the VP of Sales, US & the Global Marketing team, and provide insights to inform decision-making at the highest levels.

Market knowledge: Monitor lab automation market trends, competitor activities, and customer needs to adjust strategies if necessary in collaboration with our product marketing.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingMarketing StrategyCampaign ManagementPipeline GrowthHubSpotLookerSalesforceProject ManagementProblem-SolvingCommunicationOwnershipLife Sciences IndustryMarketingGlobal TeamStartup ExperienceRegional TeamHigh-Growth Scale-UpEnterprise

Required

Proven experience (+5 years) in running enterprise B2B account-based marketing campaigns

Experience in creating a 360-degree US revenue marketing strategy (aligning with global strategy)

Experience in creating, executing, measuring, optimizing, and reporting of integrated campaigns that contribute to pipeline growth using modern marketing tools and channels

Experience in community building

Proficiency with HubSpot, Looker and Salesforce

Excellent project manager and communicator to all levels of the business

Strong ownership, desire to experiment and share best practices