Be an early applicantLess than 25 applicantsPosted by Agency

This job has closed.

Company

Original Job Post

Tandem Workforce · 2 days ago

Senior Revenue Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

EducationSoftware

Hiring Manager

Rebekah Rombom

Insider Connection @Tandem Workforce

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and communicate a comprehensive ABM strategy aimed at generating net new pipeline and accelerating deals for late-stage prospects.

Lead the formulation and execution of impactful ABM initiatives aligned with business objectives and revenue targets, in line with our trajectory of high growth.

Direct the execution of personalized 1:1 ABM strategies tailored to individual accounts, delivering bespoke experiences and driving deal acceleration.

Manage 1:Few ABM campaigns targeting clusters of accounts, optimizing messaging and content to maximize impact on pipeline creation and deal acceleration.

Drive the creation and implementation of innovative ABM campaigns, leveraging advanced personalization techniques and omni-channel tactics.

Oversee the development of compelling messaging and content assets tailored to specific industries and personas, driving engagement and conversion.

Own our evolving messaging at both the highly personalized and the product and company level, continuing to evolve and refine our website and sales materials with maniacal focus based on market feedback.

Conceptualize and integrate impactful field events into our ABM program, designed to deepen relationships with target accounts and accelerate pipeline.

Oversee end-to-end event logistics, ensuring seamless execution and alignment with ABM objectives and customer experience standards.

Foster strong alignment and collaboration with sales and product leadership to ensure a unified approach to account targeting, messaging, and campaign execution.

Act as an advocate and voice for our marketing efforts and customer needs in conversations with CEO and COO.

Drive a culture of continuous improvement, leveraging data analytics and market insights to refine ABM strategies, tactics, and processes.

Champion experimentation and innovation, testing new approaches and technologies to enhance campaign effectiveness and drive revenue growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B revenue marketingEnterprise salesSales enablementABM programsPipeline creationDeal accelerationABM strategy executionHubSpotSegmented campaignsAI toolsData analysisMetrics analysisField events organizationCross-functional teams alignmentProblem-solvingLeadershipStrategic thinkingCommunicationCreativityAnalytical

Required

5+ years of progressive experience in B2B revenue marketing or enterprise sales (with a focus in sales enablement), with a proven track record of leading successful ABM programs.

Proven track record of leading successful ABM programs that deliver measurable revenue impact, including net new pipeline creation and deal acceleration for late-stage prospects.

Excellent verbal and writing skills, with a knack for creative but clear messaging. Design skills a bonus but not necessary.

Expertise in ABM strategy execution, especially in scaling targeted initiatives.

Proficiency with HubSpot and experience in building and running segmented campaigns.

Knowledge of and openness to using AI tools for personalization, such as ToFU, Valley, Mutiny, etc.

Strong analytical skills, with the ability to derive actionable insights from data and metrics.

Mastery in organizing and executing high-impact field events that align with ABM objectives, driving engagement, creating pipeline, and accelerating pipeline for targeted accounts.

Exceptional leadership and strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams towards common revenue objectives in a high-growth environment.