Yelp · 11 hours ago

Senior Search Engine Marketing Manager (SEM) - Remote

United States

Full-time

Remote

Mid, Senior Level

$106K/yr - $198K/yr

4+ years exp

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Responsibilities

Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages, and more.

Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit.

Think big picture, dig into the data, uncover trends and communicate findings to the team and key stakeholders across the business.

Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL.

Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.

Conduct tests on SEM best practices including, but not limited to: Portfolio Expansions, Traffic Curation, Ad Copy Testing

Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant.

Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.

Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.

Qualification

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Google AdwordsBing AdsSearch MarketingAutomated bidding strategiesExcelSQLPythonData analysisPerformance metrics analysisCollaboration skills

Required

4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required.

Deep understanding of automated search bidding strategies including tCPA & tROAS required.

Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.

Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables).

Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.).

Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).