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Company

Original Job Post

Bosch USA · 2 days ago

Senior Segment Marketing Communications Manager, Critical Communications

Burnsville, MN

Full-time

Onsite

Senior Level

10+ years exp

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Responsibilities

Owns the marketing communications strategy for the overall segment – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources

Develops and executes the marketing communications plan for the segment in the region

Has a strong understanding of the target audience(s), what they care about and the communications channels to best reach them

Is the marketing communications expert in the purpose team, leading with fresh and effective strategies and tactics to bring our brand(s), products and solutions to the market

Responsible for global brand and portfolio coverage in addition to regional North America coverage

Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – reference marketing, partner co-marketing, digital infrastructure, lead generation strategies, reporting and analytics

Active collaboration with senior leadership, global product management and regional stakeholders to understand the needs of the segment to steer prioritization and focus of the team and ensure context and relevance to the business

Builds, empowers and nurtures a high-performing team of in-house experts

Speaks with data and insights through regular reporting on the effectiveness of campaigns and tactics for brand awareness and lead generation

Ensures an effective marketing communications support infrastructure - team, resources, workflows and budget

Ensures a strong network of external resources required to achieve segment goals – digital resources for web, portals, social channels; influencer activities; lead generation; product rendering agencies; videographers; technical design teams and quick-turnaround designers

Responsible for establishing, articulating and building the brand positioning for the segment. Ensuring relevancy of the global brand and segment positioning for the region and in turn, protect, nurture and execute this brand positioning in the market. Collect learnings and market feedback to impact brand development and ensure continued and growing impact.

Approve all segment budget allocation and spend

Approve global communications briefs for new product launches

Deploys and/or executes on global marketing communications plan and launch package for new product launches

Responsible for brand and content direction and deployment for global brand campaigns

Approve all segment communications to ensure effective targeting, accurate product positioning and on-brand messaging

Responsible for developing or delegating global creative content i.e., global product launch packages

Approve appropriateness and effective positioning of creative content for the segment, portfolio, brand

Responsible for ensuring a strong and effective digital channel strategy for the segment. Ensure segment has the channels and tools required.

Responsible for reporting on effectiveness of brand channels and tactics to influence future investments and related activities

Responsible for determining strategy for contact management within the segment including obtaining, nurturing and growing contact lists for effective and targeted direct-to-end-user communications

Approve vendors / agencies and return-on-investment of resources

Approve event objectives, budget, booth designs and related activities

Responsible for bringing marketing communications expertise to key relationships with global and/or strategic partners

Approve global media and PR content / activities to bring awareness to the brand, people, portfolio and products

Responsible for the protection, trademarking and registration of segment-related products

Qualification

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MarketingDigital MarketingStakeholder ManagementStrategic ThinkingIntercom Industry ExperienceGermanDutchProblem-SolvingCommunicationListeningDecision-MakingRelationship Building