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Company

Original Job Post

PlushCare · 1 week ago

Senior SEO Content Specialist

Seattle, WA

Full-time

Onsite

Senior Level

2+ years exp

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Responsibilities

Plan, copyedit and optimize engaging and user-friendly content for plushcare.com.

Work with the clinician and legal teams to approve and revise content, project managing effectively from inception to completion.

Collaborate with design, marketing, vendors and the clinical editorial teams to ensure content is aligned with the brand voice, tone and style guidelines.

Conduct SEO keyword research and analysis to create evidence-based and authoritative content on various health topics and services.

Perform content audits, gap analysis and keyword research to identify content opportunities and improve SEO performance.

Measure and monitor content performance using analytics tools.

Stay updated on the latest trends and best practices in content strategy, health communication and digital marketing.

Qualification

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Project managementContent metricsResearcherKeyword researchCompetitor analysisContent auditsCopyeditingContent qualitySEO standardsContent creationContent alignmentMarketing channelsInternal tracking systemsInterlinkingTitle tagsMeta descriptionsCTAsConversionContent strategyContent executionSEO content marketingOrganizedDetail-orientedSelf-directedAnalyticalStrategic thinkingEfficientCollaborativeCommunicativeTeam player

Required

highly organized and detail-oriented individual who can project manage multiple content campaigns and deadlines efficiently

Data-driven with solid understanding of key content metrics. Must be self-directed with strong analytical and strategic thinking skills

An efficient researcher who carries out keyword research, competitor analysis, and content audits with relevant tools and best practices

Experience in copyediting and partnering with writers to craft high-quality content that suits audience needs, matches brand voice, and complies with SEO standards

A collaborative and communicative team player who can work effectively with other content creators, designers, physicians, therapists, developers, marketers, and stakeholders to ensure content alignment and consistency across all marketing channels and platforms

A proactive problem-solver who can update our internal tracking systems to ensure proper interlinking, write engaging title tags, meta descriptions, and main CTAs to increase conversion, and suggest improvements and innovations for content strategy and execution

Highly proficient oral and written communication skills and provide examples of prior content creation, from ideation to execution

Requires 2-5 years of relevant experience in SEO content marketing

A bachelor’s degree required

Preferred

Experience reading, researching and editing healthcare topics with a related education/certification a plus

Benefits

Comprehensive medical, dental, vision, life, and disability benefits, including access to Accolade Advocacy, Accolade Care, and Accolade EMO

HDHP medical plan with generous employer contributions towards an HSA

401(k) Retirement Plan with matching employer contributions

Paid Time Off

Generous Holiday Schedule + 5 floating holidays

18 weeks of paid parental leave

Subsidized commuter benefits programs

Virtual access to coaching, self-care activities, and video-based therapy and psychiatry through Ginger

1 Volunteer days per year

Employee Stock Purchase Plan (ESPP) w/ employee discount

Company

PlushCare

PlushCare is a tech-enabled concierge primary care practice that offers services for the healthcare industry.

Founded in 2015

San Francisco, California, USA

51-200 employees

http://www.plushcare.com

H1B Sponsorship

PlushCare has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (1)

2022 (1)