Be an early applicantLess than 25 applicants

Company

Zillow · 1 day ago

Senior Specialist, Lifecycle Marketing Operations

Remote-USA

Full-time

Remote

Mid, Senior Level

$88K/yr - $141K/yr

5+ years exp

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Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Partner with marketing strategy teams to recommend campaign configuration in our marketing platforms based on your knowledge of platform capabilities, audience data and marketing requirements.

Build campaigns in our CDP / ESP platforms. Includes creating or updating HTML email templates, audience segments, journey configuration, Q/A testing and owning the final send.

Build and monitor reports to track channel and audience health in partnership with our data and marketing technology teams, regularly reviewing how our marketing campaigns align to benchmarks and sharing insights to our marketing strategy partners. Provide recommendations for future campaign strategy based on key trends and findings.

Gain a deep understanding of the B2B data. Use this understanding to define and standardize audiences in our CDP / ESP, highlight and drive opportunities to integrate new data or operationalize processes to better automate our data ingestion.

Partner with marketing technologists and engineers to set up new owned channels or new capabilities in existing channels, unlocking innovative capabilities to reach our customers and drive business value.

Constantly search for and drive opportunities to improve operational efficiency, with a specific eye toward speed-to-market, data accuracy and channel health.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle marketingCDP/ESP platformsHTML/CSSEmail marketingSQLData analysisProgram managementSMS marketingPush notificationsIn-app messagingAgile methodologiesJIRAConfluenceG SuiteSmartsheetOperational efficiency

Required

5+ years of experience working in channel marketing or marketing operations, with hands-on experience creating and owning campaign sends. Email experience is required, SMS / Push Notification / In -App Messaging system experience a bonus.

HTML/CSS experience required. SQL a bonus

Ability to think critically, be self-motivated, and deal with ambiguity

Outstanding verbal and written communication skills and experience interacting with both business and engineering individuals at all levels including the executive level

Preferred

Professional application of agile methodologies (specifically Scrum) is a plus

JIRA, Confluence, g suite, and Smartsheet experience preferred

Benefits

Comprehensive medical, dental, vision, life, and disability coverages

Parental leave

Family benefits

Retirement contributions

Paid time off

Company

Zillow

Glassdoor

3.9

Zillow is an online real estate marketplace for finding and sharing information about homes, real estate, and mortgages. It is a sub-organization of Zillow Group.

Founded in 2005

Seattle, Washington, USA

5,001-10,000 employees

http://www.zillow.com

H1B Sponsorship

Zillow has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (122)

2022 (219)

2021 (272)

2020 (238)