Circle · 1 day ago

Senior Strategist, Website

Austin, TX

Full-time

Remote

Senior Level, Lead/Staff

$160K/yr - $208K/yr

8+ years exp

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Responsibilities

Define and manage the website roadmap in alignment with company goals. Identify opportunities for website enhancements and new feature development. Prioritize projects based on business impact, resource availability, and strategic objectives.

Establish clear goals for website performance, user engagement, and conversion rates. Align website initiatives with broader campaigns and product launches.

Oversee multiple concurrent website projects, ensuring timely delivery and quality standards. Coordinate cross-functional teams including designers, writers, producers, product marketers, and external partners.

Utilize sprint planning to improve efficiency and adaptability. Facilitate regular stand-ups, planning sessions, and retrospectives.

Leverage AI tools to drive internal efficiency or support website goals, and advocate for new tooling when relevant.

Use analytics tools (e.g., Google Analytics, Superset) to monitor website performance. Generate regular reports and insights to inform decision-making.

Work closely with creative teams to develop engaging website content and visuals. Provide input on design elements, branding consistency, and content strategy.

Ensure the website is optimized for search engines to improve organic traffic. Collaborate with teams to enhance SEO and implement best practices.

Monitor industry trends and competitor websites to inform strategic decisions.

Work with legal, policy, compliance teams to ensure website content meets regulatory and company requirements.

Collaborate with leadership to ensure website strategy supports overall business goals. Communicate roadmap updates and progress to stakeholders.

Help lead and mentor a cross-functional website team across performance marketing, marketing operations, creative, and content.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingProduct ManagementWeb3 MarketingB2B Consumer FinanceSupersetMutinyWebflowAI ToolsSEO Tools