Marketing Architects · 1 day ago

Senior Strategy Analyst

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

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Responsibilities

Customer & Attribution Analysis: Conduct customer segmentation and behavior analysis to optimize customer acquisition and retention strategies.

Utilize Marketing Mix Modeling (MMM) and econometrics to analyze media spend across multiple channels and improve ROI.

Apply Life Time Value (LTV) methodologies to measure long-term profitability and guide investment decisions.

Audience Targeting & Campaign Planning: Create and refine target audience segments for streaming TV campaigns.

Collaborate with media and creative teams to align audience insights with campaign objectives.

Data Analysis & Insights: Use advanced analytics to uncover insights from complex datasets and deliver data-driven recommendations.

Perform attribution analysis to assess the impact of media channels on business outcomes.

Develop data visualization dashboards using Tableau, Power BI, or Google Data Studio.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Mix Modeling (MMM)EconometricsLife Time Value (LTV)PythonTableauRSQLPower BIGoogle Data StudioAdvanced ExcelGoogle AnalyticsAdobe AnalyticsAI-enabled analytics tools