GBTA | Global Business Travel Association · 9 hours ago

Senior Vice President Marketing

United States

Full-time

Remote

Director/Executive

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Responsibilities

Defines marketing, PR & communications, and research strategies to support the association’s overall strategy, objectives and key results, and leads their team in planning and delivering measurable marketing and research excellence within B2B, B2C, and B2B2C scenarios.

Drives overall customer management and growth – including persona definition, lead gen management, content management for acquisition and retention purposes. This includes, for business travel buyers, growing our base of members to expand within sectors such as SMB and younger professionals, and for industry suppliers, cementing GBTA as the premiere business travel industry “marketing agency” – all while nurturing relationships, developing trust in our ROI, and growing investment, engagement and support for our products, events and thought leadership avenues. SVP-Marketing in conjunction with Business Development, is expected to develop strategies for new sponsor acquisition and retention and ensuring sustained revenue growth by presenting valuable new products and ROI metrics to the customer.

With their team and third-party partnerships, organizes on-time/on-budget strategies and deliverables (e.g., competitive analysis, brand management, marketing communications, product marketing, digital, social, PR, Research, etc.), and ensures they project the Association’s and Foundation’s unique, forward-looking industry voice with measurable results. Oversees the design of integrated marketing and other efforts across digital, social and on-site channels to increase acquisition and retention efforts as well as stakeholder reach (attendance/registrations, event sponsorships and expo, membership, academy, research, etc.).

Oversees research strategy in both publicly distributed as well as private-consulting research scenarios -- supporting our industry sponsors in their marketing goals with new products/topics, while delivering thought leadership insights to help the industry, our members and team better understand the changing market dynamics of business travel.

Provides ongoing dept. reporting, develops actionable insights, tests, and experiments with new initiatives. Measures the performance of marketing activities and campaigns (including lead generation and conversion), assessing them against goals and adjusting strategy and activities to achieve them.

Collaborates regularly and consistently with Executive Leadership Team (ELT) peers (Biz Dev, Americas, EMEA/APAC, Foundation, Finance/Administration) to achieve overarching goals.

Other duties as assigned.

Qualification

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Marketing strategyCommunications strategyResearch strategyP&L ManagementMarketing technology platformsMS Office SuiteSalesforceCloud-based systemsTravel/meetings industry experienceCollaboration skills

Required

Bachelor’s degree in business administration, marketing, communications, or relevant field. MBA with marketing concentration helpful. Suitable work experience and proven areas of success a viable substitute for education requirements.

Proven success as SVP/VP/head of marketing or in a similarly broad marketing leadership role – leading a large team of diverse skills and responsibilities, and exercising creative, strategic and operational programs and projects with proven results. Marketing agency and client-side experience preferred.

Excellent communication, collaboration, strategic, analytical skills. Doesn’t mind doing the work, creating and delivering the presentation, leading by example, rolling up their sleeves.

Talented people manager and talent scout, building teams who love working together and within a broader matrix – to achieve amazing results together across several time zones.

P&L Management experience – proven experience in setting and meeting complex expense budgets and revenue requirements associated with marketing initiatives and broader organizational growth. Skilled at setting ambitious OKRs and achieving them.

Strong technical skills, including cloud-based systems. Must have a high level of skills in MS Office Suite, virtual meetings, marketing technology platforms like Pardot, and Salesforce or other CRM.

Superior organization skills, and an ability to manage multiple projects in a super-fast paced environment.

US based, remote.