OffSec · 1 day ago
Senior VP of Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
10+ years exp
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Responsibilities
Design and execute a comprehensive, global B2B demand generation strategy targeting enterprise customers, focusing on building a high-quality sales pipeline.
Develop account-based marketing (ABM) campaigns to engage and convert key enterprise accounts.
Leverage data and analytics to measure campaign performance and continuously optimize for conversion rates and return on investment.
Build and implement innovative strategies to attract and acquire enterprise customers in cybersecurity, government, and education sectors.
Collaborate with Sales to align on ICP (Ideal Customer Profile) targeting, lead scoring, and pipeline generation goals.
Enhance the marketing-sales handoff process to ensure seamless conversion from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).
Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with company goals.
Create compelling value propositions, messaging, and positioning that resonate with both B2B and B2C audiences.
Build a robust competitive analysis framework to identify market trends, customer needs, and differentiators.
Equip the Sales and Customer Success teams with high-quality enablement materials, including product overviews, ROI calculators, case studies, and presentations.
Serve as a liaison between Product, Content, Sales, and Marketing to ensure consistent communication of customer feedback and market insights.
Develop regional marketing strategies to support field teams in key geographies, including localized campaigns, events, and account-specific initiatives.
Organize and execute industry events, trade shows, and OffSec-hosted webinars to enhance brand visibility and drive engagement.
Collaborate with channel and technology partners to co-develop marketing strategies that expand reach and drive joint revenue opportunities.
Build scalable co-marketing programs with partners, including joint webinars, events, and demand-generation campaigns.
Strengthen OffSec’s brand as a leader in cybersecurity training and thought leadership.
Elevate the brand’s emotional resonance with enterprise, government, education, and individual audiences globally.
Lead PR efforts to amplify OffSec’s voice among cybersecurity practitioners and business decision-makers.
Drive customer acquisition and web traffic for B2C and B2B sales through ad optimization, SEO/SEM, and funnel conversion strategies.
Leverage analytics tools to test, measure, and optimize marketing initiatives.
Develop and execute campaigns that drive measurable growth in new customer acquisition and expand lifetime value (LTV).
Build and engage OffSec’s passionate, global user community through events, campaigns, and digital experiences.
Develop programs to foster customer advocacy and loyalty, leveraging the strength of OffSec’s brand.
Recruit, develop, and retain a high-performing marketing team.
Foster a culture of accountability, creativity, and data-driven decision-making.
Qualification
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Required
10+ years of marketing leadership experience, with a strong focus on enterprise B2B marketing, demand generation, and customer acquisition.
Proven ability to scale growth-stage companies from $100M to $300M, preferably in private equity-backed environments.
Experience with SaaS, managing the customer lifecycle, and marketing to B2B and B2C audiences.
Track record of working in a private equity-backed company focusing on strong EBITDA growth.
Expertise in field and partner marketing, including co-marketing initiatives.
Demonstrated success in developing and launching product marketing strategies and programs.
Deep knowledge of B2B demand generation, ABM, and the use of marketing automation tools (e.g., Marketo, HubSpot, Salesforce).
Proficiency in analytics-driven marketing, funnel optimization, and ad performance tracking.
Familiarity with leveraging third-party research firms (e.g., Gartner, Forrester) to enhance brand credibility.
A strategic thinker with hands-on execution skills and the ability to lead from the front.
Experience managing and inspiring distributed teams in a fast-paced, entrepreneurial environment.
Exceptional written and verbal communication skills.
Strong interpersonal skills with a collaborative mindset.
Passion for building communities and engaging with a global user base.
Preferred
Cybersecurity and training/education experience preferred, but not required.
Company
OffSec
OffSec (fka Offensive Security) is empowering the world to fight cyber threats with indispensable cybersecurity skills and resources.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Spectrum Equity
2024-10-15Acquired
2018-09-04Private Equity
Leadership Team
Ning Wang
CEO, Board Member
Ari House
CFO
Recent News
PRNewswire
2024-10-16
2024-04-08
Company data provided by crunchbase
