Crawford Group ยท 3 days ago
SEO Strategist
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Responsibilities
Drive incremental organic traffic to the company's B2B properties through strategic optimization efforts
Build and maintain competitive analysis matrices to track keyword performance and inform content strategy
Develop business cases and present findings to key stakeholders, advocating for SEO initiatives and securing buy-in for strategic recommendations
Conduct thorough keyword research and discovery to identify opportunities for organic search visibility
Evaluate and integrate emerging AI-driven automation tools and techniques into the company's SEO strategy to optimize website performance and enhance user experience, collaborating cross-functionally to implement learnings and drive innovation
Conduct ongoing technical SEO audits and optimization efforts, working within the company's Content Management System (CMS) to implement changes
Provide regular reporting and analysis on SEO performance, including website traffic, keyword rankings, and revenue growth projections using Adobe Analytics and Google Search Console
Provide strategic guidance and support for international SEO initiatives, focusing on scaling efforts globally and driving growth in emerging markets by leveraging localized content and optimization tactics
Collaborate with cross-functional teams to integrate SEO best practices into content development and website architecture
Utilize SEO tools such as Google Search Console and SEM Rush and Botify to monitor performance, identify issues, and make data-driven recommendations
Qualification
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Required
5+ years of experience in SEO, with a focus on enterprise-level strategy and execution within large corporations, proficiency in managing detailed matrices and effectively communicating ideas to stakeholders
Proven track record of driving organic growth for large-scale websites or digital properties
Excellent communication and presentation skills, with the ability to effectively convey complex SEO concepts to diverse audiences
Strategic thinker with the ability to prioritize initiatives based on business impact and resource availability
Comfortable working in a fast-paced, dynamic environment with multiple stakeholders and competing priorities
Strong understanding of SEO tools and analytics platforms, particularly Google Search Console, SEM Rush, Botify, Tableau and Adobe Analytics
Experience working within CMS platforms (preference for Adobe Experience Manager)