Be an early applicantLess than 25 applicantsPosted by Agency

Company

Horizontal Talent · 20 hours ago

SFMC Consultant

Chicago, IL

Contract

Remote

Entry, Mid Level

2+ years exp

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Business DevelopmentConsulting

Hiring Manager

Arun Prakash

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Responsibilities

Develop deep knowledge of each client's business and available data to ensure platform solutioning aligns with their marketing objectives

Translate business needs into detailed technical requirements for platform configuration, data schemas, and system integrations

Lead platform configuration and development of digital marketing campaigns across various channels (email, SMS, push, in-app, etc.)

Oversee the development, testing, and deployment of platform work completed by the development team

Provide support to the development team on platform integrations

Create architecture and technical specification documents

Serve as the day-to-day technical platform subject matter expert for internal and client teams

Collaborate closely with the project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls

Support senior team members in project estimation and marketing technology platform discovery/roadmapping engagements

Assist the internal execution services team with ongoing platform and schema optimizations

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Automation PlatformsSQLData ModelingJavaScriptSalesforce Marketing Cloud CertificationHTMLJSONCSSAmpScriptXMLCMSDAMCDPWeb AnalyticsData Visualization ToolsClient DatabasesResponsive Email CodingAgile Project ManagementAudience SegmentationCampaign Analysis

Required

Bachelor's degree in Computer Science, a related business or technology field, or equivalent work experience

Minimum of 2 years of experience working with marketing automation platforms, with a demonstrated track record of leading 3+ implementation projects

Familiarity with commonly-requested marketing platform integrations and associated technologies (CMS, DAM, CDP, web analytics, data visualization tools, client databases, etc.)

Deep understanding of marketing automation platforms, including email, mobile, interaction, and journey management capabilities

Proficiency in SQL, AmpScript, JavaScript, JSON, and XML

Experience in data modeling and relational database systems

Solid understanding of digital marketing execution processes, audience segmentation, industry best practices, communication legal compliance, and campaign analysis

Excellent oral and written communication skills, with the ability to effectively communicate with technical and non-technical stakeholders

Preferred

Salesforce Marketing Cloud certification is preferred

Knowledge of HTML, MJML, CSS, and responsive email coding is a plus

Familiarity with a variety of marketing automation and marketing cloud solutions is a plus

Agency experience is highly desirable, with 2+ years in a client-facing role and knowledge of overall agency structures and agile project management methodologies