Cognizant · 4 days ago

SFMC Email Developer

Dallas, TX

Full-time

Remote

Mid Level

3+ years exp

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ConsultingIndustrial Automation

No H1B

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Responsibilities

Develop and deploy cutting-edge, adaptable, data-driven, personalized emails that engage users and maximize email engagement and response rates.

Consult on email best practices, including design, build, deliverability, data driven emails, etc.

Consult with a variety of client sizes, industries, and individual personalities and skill levels.

Migrate large scale email campaigns to Salesforce Marketing Cloud from other platforms such as Eloqua, Marketo, and Responsys.

Utilize AMPscript, including basic personalization strings, conditionals, lookups, loops, parsing XML and/or JSON payloads.

Hand-code HTML and CSS for email development.

Build emails in Content Builder drag-and-drop, as well as Advanced and Interactive content blocks, including dynamic and enhanced dynamic, email form, etc.

Troubleshoot and resolve any issues related to email rendering, deliverability, and performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email DevelopmentSalesforce Marketing CloudAMPscriptHTMLCSSEmail Campaign MigrationDynamic ContentEmail Best PracticesSalesforce PardotPreference CentersAdobeBraze

Required

Bachelor’s degree in Computer Science, MIS, IT, Web Development, Marketing Technology, or related field or equivalent experience

3 to 5 years of experience in consulting on email best practices, including design, build, deliverability, data driven emails, etc.

Experience in consulting with a variety of client sizes, industries, and individual personalities and skill levels

Experience in large scale email campaign migrations to Salesforce Marketing Cloud from other platforms such as Eloqua, Marketo, and Responsys

Experience with AMPscript, including basic personalization strings, conditionals, lookups, loops, parsing XML and/or JSON payloads

Experience hand-coding HTML and CSS

Experience building emails in Content Builder drag-and-drop, as well as Advanced and Interactive content blocks, including dynamic and enhanced dynamic, email form, etc.

Troubleshoot and resolve any issues related to email rendering, deliverability, and performance.

Confident, comfortable, and experienced at successfully consulting in situations with fluid processes and workflows

Ability to influence clients to follow best practices in implementation, as well as processes and workflows

Strong understanding of CRM and data structures in the context of implementing personalization and dynamic content in email solutions

Effective prioritization and time management skills

Excellent verbal and written communication skills, with the ability to present to technical and non-technical audiences

Ability to work in a fast-paced, deadline driven environment