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Company

Acadaca · 6 hours ago

Shopify E-commerce/Email Marketing Strategist (REMOTE)

NYC Metro Area

Full-time

Remote

Mid Level

$70K/yr - $90K/yr

3+ years exp

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Responsibilities

Create and maintain clients’ email marketing calendars

Manage email marketing channels, including: executing email campaigns, creating automated email flows, managing customer lists and segmentation

Manage internal deadlines for each campaign and communicate with creative team and other stakeholders to ensure timely completion

Plan and execute A/B tests to improve campaign performance and brainstorm optimizations

Expand and evolve an email strategy to both prospects and existing customers

Research industry trends, competition, and best UX practices in order to create compelling and effective messaging

Judge visual appearance and understanding of content hierarchy in emails, aligning with brand standards

Deliver clear, concise and thorough communication of campaign and design goals in briefs

Ongoing KPI reporting and analysis; deriving insights from results and sharing actionable insights with stakeholders

Analyze Shopify liquid theme files to problem-solve client questions, pain points, and integration challenges

Work smartly with the development team to execute client requests in the most streamlined ways

Install pixels into theme files; troubleshoot if necessary

Familiarity with metafields

Know the Shopify Admin like the back of your hand

Help train team members on Shopify as necessary

Create an eCommerce strategy by analyzing site data, and aligning with clients’ business goals. This can include but is not limited to creating content calendars, marketing and technology recommendations, recommending product assortment, etc.

Consult on/execute site strategy, keeping all necessary team members and deliverables on task and on time

Identify Shopify-specific solutions to client initiatives and pain points

Research and recommend third party applications and integrations

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ShopifyEmail MarketingECommerce StrategyKlaviyoData AnalysisProject ManagementFigmaTeam Training

Required

Located in the United States of America.

3+ years working in the eCommerce industry

2+ years of experience working with Shopify

A working knowledge of Klaviyo or other similar email platform - analytics, segmentation, email builder, A/B testing, flows

You are comfortable drilling into data and making analytical decisions on behalf of your clients in order to inform day-to-day operations as well as achieve larger business goals

You have a deep understanding of the eCommerce ecosystem, and can provide clients with valuable insight and strategy in order to grow their business