Mondelēz International · 2 hours ago
Shopper Insights Manager
Massachusetts, United States
Full-time
Remote
Senior Level
7+ years exp
Maximize your interview chancesConsumer GoodsFood and Beverage
Insider Connection @Mondelēz International
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level
Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand identify and leverage growth opportunity in retail environment for the area of geographic responsibility
Generate behavior changing insight and identify effective levers of engagement
Continuously optimize business through data, tracking and learning
Drives action-oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the CPG industry
High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (ie: Tableau or PowerBI)
In-depth knowledge in analyzing and creating visualizations of large amounts of data
Experience in presenting to retailer teams, and in negotiation planning/joint business planning
Strong knowledge and usage of market segmentation models
Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
Able to partner well with sales, marketing, and external agencies
Bachelor's Degree Required
Minimum: 7 years in Business Analytics, Category Management, and/or CPG Sales Analytics
Experience with data resources (POS, Circana, Nielsen IRI Panel, Industry Insights)
Proactive business curiosity
Demonstrate a growth oriented, problem-solving mindset to answer ambiguous business questions
Ability to thrive in a fast-paced environment; comfortable with prioritizing multiple deliverables and overlapping deadlines
Excellent verbal and written communication skills
Preferred
Experience with JDA/planograms strongly preferred
Company
Mondelēz International
Mondelēz International, Inc.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-21Post Ipo Debt· $1.5B
2017-02-17IPO· swx:MDLZ
Leadership Team
Dirk Van de Put
CEO
Gustavo Abelenda
EVP and CEO LATAM
Recent News
Company data provided by crunchbase
