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Company

GT's Living Foods · 4 hours ago

Shopper Marketing Associate Manager

LA Metro Area

Full-time

Remote

Mid Level

$85K/yr - $100K/yr

4+ years exp

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Food and BeverageManufacturing

Growth Opportunities

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Responsibilities

Assisting in the planning and execution of shopper marketing campaigns, such as in-store promotions, digital activations, and events.

Analyzing shopper insights and trends to inform marketing strategies and optimize campaign performance.

Coordinating with external agencies and vendors to ensure timely execution of promotional materials and in-store displays.

Supporting the development of marketing materials, including point-of-sale displays, product packaging, and promotional signage.

Monitoring and reporting on campaign performance, providing insights and recommendations for improvement.

Collaborating with sales teams to align marketing efforts with retail partners and enhance distribution strategies.

Managing budgets with support from Shopper team for shopper marketing initiatives to ensure effective resource allocation.

Staying updated on industry trends and competitor activities to identify opportunities for innovation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Shopper MarketingCPG ExperienceCategory ManagementOmnichannel MarketingData AnalysisProject ManagementBudget OversightDigital Marketing ToolsSales Strategy

Required

4-6 years of customer/shopper marketing or related experience

Experience in CPG, Food & Beverage (natural & conventional grocers, mass-market retailers)

Must have a proven track record in leading/growing shopper marketing sales

Able to travel up to 20% to support trade events, customer calls, etc.

Available to work flexible schedules, including some evenings & nights

Interest and passion for raw foods and kombucha

Bachelor’s Degree in Business, Marketing, or related field

Adapt at leading cross-functional teams through effective communication and influence, with the resilience and adaptability to thrive in a fast-paced and dynamic founder culture

Proficient in leveraging syndicated data sources such as SPINs, Nielsen, and IRI, coupled with expertise in category management

Demonstrates sound business judgment and decision-making abilities, with a knack for identifying, prioritizing, and articulating initiatives that yield the highest impact

Possesses a customer-oriented mindset, with hands-on experience in omnichannel marketing

Demonstrates a track record of effectively driving sales both in physical retail environments and online

Proactively seeks out new digital and in-store shopper tools, and is eager to take on additional responsibilities beyond primary job duties when necessary

Exhibits strong organizational skills, with proficiency in project management and budget oversight

Capable of advancing multiple projects concurrently with a sense of urgency and ownership

Strong communication, writing, and presentation skills, enabling effective interaction with internal teams, external partners, and stakeholders

Operates with high levels of integrity, autonomy, and self-motivation, driving initiatives forward with creativity and a sense of purpose

Leverages syndicated data sources and expertise in category management to inform strategic decisions, consistently seeking out opportunities for channel growth and optimization

Benefits

Health Insurance: Medical, Dental, Vision, LTD Life & Disability

401K with Matching

Employee Assistance Program

Discounts on the amazing GT’s product line

Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)

Others: on-site corporate gym, food trucks every weekday, and quarterly employee appreciation events