92 applicants

Company

Perdue Farms · 5 hours ago

Shopper Marketing Manager - (Remote)

Salisbury, MD

Full-time

Remote

Mid Level

$63K/yr - $95K/yr

3+ years exp

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Food and Beverage

H1B Sponsor Likely

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Responsibilities

Serve as the Shopper team’s expert in accessing, understanding, and applying customer-specific data sets, including but not limited to sales, marketing, and shopper data.

Collaborate with cross-functional partners to develop tools and reports using PowerBI that visualize datasets and help the organization tell stories about shoppers, the business, and the category.

Demonstrate understanding of sales data and shopper marketing measurement in order to analyze ROAS and other performance metrics to ensure programs are effective and to identify areas for improvement.

Understand and be able to leverage shopper insights, industry trends, competitive insights, and data to accelerate shopper conversion at assigned customer(s).

Collaborate with Shopper Insights leader to develop learning plans that deepen the organization’s understanding of the assigned customer(s) and their shoppers, improves the impact of shopper programs, and supports the development of key customer relationships.

Act as the expert voice of the shopper for assigned customers, bringing insights and behavioral observations back in to the organization to develop insights and influence strategy and tactical execution.

Serve as a key member of a cross-functional, customer-centric team including Field Sales, Sales Planners, Revenue Growth Management, and Category Management.

Create seamless and compelling shopper experiences that influence shopper behavior and result in conversion at the case by utilizing in-store and online tactics, not limited to Shopper Search, cobranded events, or customer-specific tactics like Best Customer Communications.

Plan, execute, and measure tactical shopper marketing plans that combine business and marketing objectives with specific retailer needs and priorities.

Collaborate with the Digital Shelf Manager to ensure Perdue's digital shelf tactics are best in-class relative to assigned customers and aligned with the customers' omnichannel goals: leverage digital shelf analytics to assist in the development of innovative content and conversion strategies that improve content scores, click-through-rate, and overall share of voice/shelf in the digital store.

Champion and execute new ways to engage shoppers across the path to purchase, including online and in-store.

Effectively manage the shopper marketing budget and calendars for assigned customers and projects.

Assist in the development of process and tools designed to improve operations of the Omnichannel Shopper team.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Shopper data analysisPowerBIRetailer data setsProject managementMicrosoft Office SuiteDigital shelf analyticsRetail go-to-market strategiesSyndicated dataTrade promotion management

Required

Bachelor’s degree required

3-5+ years experience with retailer data sets and analysis of shopper behavior, either in a retail, agency, or CPG setting

Demonstrated competency with PowerBI, or other advanced data visualization and systemization tools

Experience with Kroger-specific data sets and tools; comfort working with large data sets and an ability to manipulate them in analytics tools to uncover actionable insights

Awareness and understanding of retailer go-to-market strategies and channel fundamentals

Demonstrated analytical, financial, business acumen and problem solving skills

Strong communication skills, including but not limited to written, verbal, presentation and interpersonal skills

Strong project management skills, including creative development and review, timeline management, and approval flows

Highly competent in Microsoft Office suite applications (i.e. Word, Excel, PowerPoint)

Preferred

MBA or graduate degree in marketing, business, or data analytics is a bonus plus

Understanding of and experience with syndicated data and trade promotion management

Benefits

Medical/Rx

401(k) with employer match after 1 year

Critical illness

Accident insurance

Dental

Vision

Life insurance

Optional group life insurance

Short-term and long-term disability protection

Flexible spending accounts

Paid time off

Company

Perdue Farms

Glassdoor

3.6

Perdue Farms is dedicated to enhancing the quality of life for everyone we touch through innovative food and agricultural products

Founded in 1920

Salisbury, Maryland, USA

10,001+ employees

http://www.perduefarms.com/

H1B Sponsorship

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Trends of Total Sponsorships

2023 (3)

2022 (3)

2021 (1)

2020 (4)