Fourth Floor ยท 2 days ago
Shopper Marketing Manager
New York, United States
Full-time
Remote
Mid Level
$40/hr - $45/hr
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Hiring Manager
Anna L.
Insider Connection @Fourth Floor
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Responsibilities
Develop and execute our U.S. shopper marketing strategies to deliver business objectives in the U.S.
Work closely with our retail partners to develop in-store activations and marketing campaigns to raise brand awareness
Manage the U.S. marketing budget and reporting processes
Work with the creative team to create best-in-class POS assets that will give more on and off shelf presence and bring to life the mission to create calm in the everyday chaos
Represent our U.S. shopper at all key meetings, using retailer segmentation and building out a shopper profile, behaviors and needs
Lead on retailer sampling events, gifting opportunities and HQ drops
Amplify the brand to trade press by engaging journalists with proactive and reactive editorial, booking media and creating advertorials
Support the retail sales team at key trade events
Optimize retail ecommerce platforms and U.S. DTC website
Qualification
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Required
Develop and execute our U.S. shopper marketing strategies to deliver business objectives in the U.S.
Work closely with our retail partners to develop in-store activations and marketing campaigns to raise brand awareness
Manage the U.S. marketing budget and reporting processes
Work with the creative team to create best-in-class POS assets that will give more on and off shelf presence and bring to life the mission to create calm in the everyday chaos
Represent our U.S. shopper at all key meetings, using retailer segmentation and building out a shopper profile, behaviors and needs
Lead on retailer sampling events, gifting opportunities and HQ drops
Amplify the brand to trade press by engaging journalists with proactive and reactive editorial, booking media and creating advertorials
Support the retail sales team at key trade events
Optimize retail ecommerce platforms and U.S. DTC website
Preferred
Candidates with references are always preferred by our clients.
Company
Fourth Floor
Fourth Floor is a staffing and recruiting company that offers freelancing and direct hire recruitment services.
Founded in 2005
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rachel Morgan
Director of Recruitment and Client Partnerships
Recent News
Next Big What (India)
2022-10-08
Company data provided by crunchbase
