Honor · 6 hours ago

Social Media and Content Manager

United States

Full-time

Remote

Mid Level

$107K/yr - $125K/yr

3+ years exp

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Elder CareHealth Care

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Responsibilities

Develop and execute a comprehensive content strategy aligned with our brand voice, business goals, and audience needs.

Create, curate, and manage high-quality content across all social media platforms, ensuring consistent messaging and tone.

Collaborate with the marketing team to produce engaging multimedia content including videos, graphics, and blogs.

Oversee all social media accounts, including content scheduling, posting, and community engagement.

Develop and implement social media campaigns to increase brand awareness, engagement, and audience growth.

Create monthly editorial calendars and content syndication schedules.

Monitor and respond to audience interactions, fostering a positive online community.

Track, analyze, and report on key performance metrics across all content and social media channels.

Use data-driven insights to refine content strategies, improve engagement rates, and achieve campaign goals.

Stay updated on industry trends and competitive landscape to keep strategies fresh and innovative.

Optimize all web content for search engines, ensuring a strong presence in organic search results.

Collaborate with the web development team to ensure content is SEO-friendly and aligned with best practices.

Conduct keyword research and apply SEO techniques to drive traffic and improve search engine rankings.

Identify, engage, and manage relationships with influencers and brand ambassadors.

Develop influencer marketing strategies that align with the company’s goals and enhance brand visibility.

Negotiate contracts and collaborations, ensuring alignment with brand messaging and campaign objectives.

Work closely with cross-functional teams including marketing, sales, and product development to ensure cohesive messaging and strategy.

Stay abreast of the latest trends, tools, and technologies in social media, content marketing, and SEO.

Qualification

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Social Media ManagementContent StrategySEOAnalytics ToolsInfluencer MarketingWeb WritingGraphic Design ToolsCMS PlatformsPaid Social Media Advertising