200+ applicants

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Company

Stanley Black & Decker, Inc. · 1 week ago

Social Media & Influencer Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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IndustrialManufacturing

H1B Sponsor Likely

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Responsibilities

Develop a monthly social media content calendar that translates the brand’s identity, overall social media framework, and information derived from quarterly briefs into best-in-class social media content.

Manage a high-volume posting schedule in master content calendar and social media management tool.

Write effective creative briefs and work cross-functionally with our global creative studio to develop social content.

Lead social-first photo/video shoots and other content capture opportunities in partnership with global studio team to ensure social best practices and vision are consistently represented.

Capture and share content at key on-site events like trade shows and photoshoots, from time-to-time.

Be chronically on social. Perform social listening for industry terms, brand terms, and trending topics, and flag meaningful opportunities for the brand to stand out within the broader social and digital landscape.

Anticipate and think strategically about upcoming social media needs for product launches, campaigns, events, and market changes.

Support planning, execution and management of brand ambassador programs and influencer campaigns.

Prepare and present reports on social media marketing efforts.

Moderate user-generated content and messages, as needed.

Stay ahead of social media tools, test and learn opportunities, best practices, competitive activity and other brands leading in the social media space.

Work with social care team to ensure KPIs and SLAs are met consistently.

Perform administrative tasks like budget management, purchase order management, managing content review and approval process with internal stakeholders, etc.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social media strategyInfluencer marketingSocial media management toolsContent creationSocial media analyticsCreative brief writingSocial media platformsPassion for social media

Required

Bachelor’s degree required, preferred in marketing or communication.

2+ years of social media experience; Agency experience a plus.

Proven track record of guiding social media and influencer strategy, execution and reporting.

Organized, strategic, detail-oriented, analytical, and must be able to prioritize tasks.

Well-versed in the nuances and technical capabilities of social media platforms including Instagram, YouTube, Facebook, Twitter/X, TikTok, and Pinterest (as well as emerging platforms and other digital forums).

Keen eye for great content - you can quickly identify what content is meaningful, appropriate and useful for a situation, consumer segment, platform, etc.

Creativity and passion for social media and influencer marketing.

Knowledge of social media monitoring tools (Sprinklr, Hootsuite, Sprout, CreatorIQ, AspireIQ, etc.)

Estimated Travel – 10-15%

Benefits

Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.

Discounts on Stanley Black & Decker tools and other partner programs.

Company

Stanley Black & Decker, Inc.

Glassdoor

3.5

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

Founded in 1843

New Britain, Connecticut, USA

10,001+ employees

https://www.stanleyblackanddecker.com

H1B Sponsorship

Stanley Black & Decker, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (43)

2022 (71)

2021 (102)

2020 (63)