321 The Agency · 18 hours ago
Social Media Content Creator - Contract / Freelance
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Responsibilities
Develop creative, on-brand content for platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
Plan, shoot, and edit video and photo content for client campaigns.
Collaborate with the team on engaging captions and posts that align with each brand’s tone and objectives.
Stay up-to-date with social media trends, platform updates, and best practices to keep content fresh and engaging.
Work with the strategy team to align content with campaign goals and optimize for performance.
Analyze content performance metrics and provide recommendations for improvement.
Adhere to specific brand guidelines and social media best practices, while working within budget and timeline constraints.
Distill client feedback to make necessary adjustments to projects while maintaining the overall social strategy.
Work closely and collaborate with project-associated departments, including Creative, to deliver quality, impactful posts.
Be a self-starter and quick learner, with the ability to deliver work on time and within scope.
Bring innovative, industry leading ideas to the table. Regularly research emerging trends, tools, and platforms to keep clients ahead of the curve and continuously refine social initiatives.
Qualification
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Required
Proven experience as a Social Media Content Creator, with a strong portfolio showcasing previous work.
Expertise in content creation tools like Adobe Creative Suite, Canva, and video editing software (e.g., Final Cut Pro, Premiere Pro).
Deep understanding of social media platforms and their content specifications.
Strong photography and videography skills, with a good eye for design and detail.
Ability to work independently, meet deadlines, and manage multiple client accounts.
Excellent written communication and storytelling skills.
Preferred
Background in marketing, communications, or a related field.
Experience in a creative or advertising agency setting.