Blue Compass RV · 2 days ago
Social Media Coordinator
United States
Full-time
Remote
Entry Level
$50K/yr - $70K/yr
1+ years exp
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Responsibilities
Assist in creating full funnel content strategies tailored to Blue Compass RV industry's brand and goals.
Develop, produce, and deliver social media content that drives organic reach and customer engagement within the Blue Compass RV community.
Help develop, manage, and implement a social and digital editorial calendar, ensuring fresh content aligns with marketing and sales-driven strategies.
Ideate and facilitate creative asset production, including rv product photo shoots and video content for social channels.
Strategize with internal and external influencers, store associates and department leads to develop user-generated content (UGC) and photo/video campaigns, exploring innovative ways to enhance our marketing efforts and product demand generating video.
Create a content repurposing process that ensures optimal formatting, context, and delivery for each digital media channel.
Collaborate with regional presidents, executives, associates and department leads to develop campaigns that achieve lead submission targets, site engagement goals and cost effective customer engagement strategies..
Produce weekly and monthly social media performance reports, offering analysis and recommendations based on objective benchmarks for improvement.
Stay updated on current best practices and platform changes in the rv industry, continually learning to optimize content and grow our channels.
Manage day-to-day messaging; oversee the content calendars for all social media channels with forward thinking planning initiatives (up to 1 Quarter in advance).
Post all media and press coverage opportunities on applicable social media channels and websites for Blue Compass RV.
Monitor and evaluate ROI and KPIs specific to our content efforts.
Generate reports on marketing and sales metrics, compile forecasts, and analyze competitor activity.
Develop strategies to enhance existing and past marketing initiatives.
Be willing to take intelligent risks, innovate, and show creativity in rv related content.
Qualification
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Required
1-3 years of experience in marketing, social media, or brand coordination.
Deep knowledge and understanding of the latest trends in digital media creation, particularly within the rv space.
An innovative mindset with a commitment to producing outstanding rv specific content.
Strong decision-making, time management, and planning abilities.
Exceptional storytelling, brand voice, and writing skills, capable of developing engaging rv content that resonates with audiences.
High energy, a 'can-do' attitude, and a capacity to thrive in a fast-paced and dynamic environment.
Excellent interpersonal and communication skills, essential for engaging with numerous marketing and regional management teams.
Passionate about Blue Compass RV, the camping lifestyle and the rv industry.
Preferred
Experience in the rv industry or e-commerce is a plus.
A bachelor’s degree in marketing or communications or a related field is preferred.
Benefits
Medical, dental, vision, disability, FSAs, and life insurance
Paid Time Off and paid holidays
401K
Gas Discount
Pet Insurance
5-day work week
Gas Discount
Employee Assistance Program
Training and Development Programs
Referral Program
Legal Coverage
Identity Theft Protection
And so much more….
Company
Blue Compass RV
Blue Compass RV is one of the nation's largest providers of sales, service, and ownership experiences to the RV market.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Rizzo
Co-Founder, Executive Vice President, and Chief Financial Officer
Recent News
The Journal Record
2022-05-27
2022-05-14
2022-05-06
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