200+ applicants
Informa Markets · 3 days ago
Social Media Coordinator
New York, NY
Full-time
Onsite
Entry Level
$45K/yr - $55K/yr
2+ years exp
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Responsibilities
Adeptly manage multiple social media channels simultaneously, balancing real-time engagement and content curation while strategically planning and developing future campaigns
On-going, end-to-end coordination and execution of social media initiatives, projects, campaigns, and sponsor integrations including optimizing content and promotions for Instagram, Facebook, TikTok and LinkedIn in collaboration with Brand teams and external agency(s)
Assist with planning, pacing, management, execution, delivery, distribution, analysis, and reporting of all social media marketing initiatives and campaigns, both online and offline
Assist with the creation of project and content briefs, RFPs, and other briefing documents; heavily involved in briefing process with contractors and external agency(s)
Pitch and develop weekly to monthly content for social media channels with a strong focus on short-form video & reels for Instagram, TikTok and Linkedin.
Support with video capture and video editing on programs like Adobe Premiere or equivalent video editing platforms and apps.
Collaborate with internal marketing teams and external agencies and contractors on day-to-day development and delivery of social media promotional assets and deliverables for social media distribution purposes ensuring brand consistency in copy through tone, voice, and terminology; own delivery within calendar deadlines.
Contribute to the writing of creative, impactful, conversion-optimized copy for all social media distribution and promotional purposes, for a variety of platforms and channels.
Actively contribute creative ideas for new social media initiatives based on audience insights, channel performance, current trends and understanding of marketing and business objectives.
Provide onsite social media coverage support and management during shows and events; live streams, video/photo capture and posting.
Reporting and analysis: Ensure tracking and reporting on social media channel performance is delivered on schedule; report creation
Support with the execution and delivery of sponsor packages sold by sponsorship and business development teams.
Support the execution of influencer marketing campaigns aimed to increase brand awareness, event conversion, and to influence user generated content across channels; integrate campaigns into running social media marketing campaigns that are synced with overarching event promotion campaigns.
Video capture and video editing on programs like Adobe Premiere or equivalent video editing platforms and apps.
Support Social Media Manager, Director of Brand & Community & brand teams to ensure that projects stay on schedule and on budget
Stay current on social media trends and emerging tools & features across social platforms, including Instagram, Facebook, and LinkedIn.
Create briefing documents and distribute information around social media initiatives that may be relevant assets for brand and retail facing marketing campaigns
Provide budgetary support including billing, coding of invoices, reconciliation, and tracking
Support Social Media Manager and Director of Brand & Community on execution of additional/other initiatives and projects as needed
Qualification
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Required
Bachelor’s degree in social media marketing or 2+ years proven professional experience working for a social media agency or running social media for a large business.
Fashion experience and understanding of the industry is required
Passionate about social media and an active user of social media platforms; very comfortable being in front of the camera and proficient in public speaking
Proficient in Instagram, LinkedIn and Facebook platform tools and management
Strong written skills with experience writing social media captions that are optimized for SEO
Photo & video content creation skills
Experience in building, creating, and executing social marketing campaigns and building community engagement.
Experience working with agencies and contractors (photographers, video teams, creators) a plus.
Experience managing influencers/talent and executing influencer campaigns
Critical thinker with developed problem-solving skills
Ability to analyze and interpret data and create reports used to provide insight to key stakeholders
Proficient in MS Office including Word, Excel, and PowerPoint is required. Experience using Hootsuite, Adobe Creative Suite, Salesforce a plus.
Great interpersonal and communication skills
An entrepreneurial spirit and desire to take projects and run with them
Goal-oriented, self-motivated and adapts to changing situations and requirements
Benefits
401k match
Parental leave
Employee Stock Purchase Plan (ESPP) offering company shares at a minimum 15% discount
Wellbeing support through EAP assistance, mental health first aiders, and free access to a wellness app
Recognition programs for great work
Opportunity for career development with training, mentoring, and access to courses
Flexible working patterns
Charity volunteer days with matching funding
Global collaboration opportunities
Company
Informa Markets
Informa Markets creates global platforms and opportunities for industries, specialist markets and communities to trade, innovate and grow.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Margaret Ma Connolly
CEO and President
Greg Hamilton
Executive Vice President
Recent News
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2024-05-21
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