The Legal Marketing Company · 3 hours ago

Social Media Director

United States

Full-time

Remote

Director/Executive

$60K/yr - $80K/yr

5+ years exp

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Responsibilities

Develop, implement, and manage social media content calendars.

Produce creative and on-brand social media posts, including graphics, videos, and written content.

Use hashtags on social media posts in an appealing, appropriate, and effective manner.

Create ads for all social media channels (as needed).

Plan and execute a comprehensive social media strategy that aligns with our brand and business goals, focusing on engagement, follower growth, and lead generation.

Engage with followers, respond to comments/messages, and foster a sense of community on all platforms.

Track and analyze social media performance metrics.

Prepare monthly reports on key metrics and adjust the strategy as needed to optimize performance.

Work closely with our content, SEO, and design teams to ensure a cohesive brand message across all digital platforms.

Stay updated on the latest social media trends and tools, especially in the legal and marketing sectors, and integrate relevant practices into our strategy.

Qualification

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Social Media ManagementPaid Social MediaContent CreationSocial Media ToolsGraphic Design Software

Required

5+ years of proven experience managing social media accounts for a brand or organization, preferably in a B2B or legal marketing environment.

Complete understanding of paid social media on Facebook, Instagram, TikTok, YouTube, and LinkedIn.

Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Proficiency in social media tools (e.g., Hootsuite, Buffer), graphic design software (e.g., Canva, Adobe Suite), and knowledge of analytics tools for measuring performance.

Strong written and verbal communication skills.

Ability to generate creative and visually appealing content that aligns with our brand voice and values.

Excellent attention to detail and ability to manage multiple projects and deadlines.

Knowledge of social media analytics and experience in using data to make informed decisions.