Be an early applicantLess than 25 applicants

Company

Fromm International · 8 hours ago

Social Media Manager- The Hair Edit

Greater Chicago Area

Full-time

Remote

Mid Level

4+ years exp

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ApparelBeauty

Hiring Manager

William Kelly

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Responsibilities

Develop and implement a comprehensive social media strategy across social media platforms (Instagram, Tiktok, Pinterest, LinkedIn, etc.) to increase brand visibility, followers and engagement.

Refine The Hair Edit’s brand voice and aesthetic

Create and curate high-quality, engaging content (posts, stories, reels, videos) that aligns with the brand voice.

Test different types of content to optimize performance including Q&A, polls, contests, giveaways etc…

Develop and execute social strategies for all major product launches

Create original content that personifies the brand, bringing it to life and adding incarnation to The Hair Edit’s story.

Plan and maintain a content calendar to ensure consistent posting and timely updates.

Engage with followers by responding to comments, messages, and mentions in a timely and authentic manner.

Foster a strong online community by initiating conversations, encouraging user-generated content, and building relationships with followers and complementary brands.

Monitor and analyze audience feedback and trends to inform content strategy.

Utilize social media analytics tools to track and report on key performance metrics (KPIs) such as follower growth, engagement rates, and content performance.

Identify opportunities for growth and optimization based on data insights and trends.

Conduct regular competitor analysis to stay ahead of industry trends and best practices.

Work closely with the marketing team to align social media efforts with overall marketing campaigns (launches and promotions) and objectives.

Collaborate with the Influencer and Partnership Manager to create and promote content.

Coordinate with graphic designers, photographers, and videographers to produce visually appealing content.

Direct some social media shoots as needed

Stay up-to-date with the latest social media trends, tools, and best practices, particularly on Instagram and TikTok.

Experiment with new content formats and features to keep the brand’s social media presence fresh and engaging.

Propose and implement innovative ideas to enhance the brand’s social media strategy.

Qualification

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Social Media ManagementInstagramTikTokContent CreationSocial Media Analytics ToolsContent Management SystemsDetailBeautyFashion PassionCreative Mindset

Required

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience (4+ years) in social media management, with a focus on Instagram and TikTok.

Strong understanding of social media platforms, algorithms, and best practices.

Excellent communication and storytelling skills.

Creative mindset with a keen eye for aesthetics and detail.

Proven content creator

Proficiency in social media analytics tools and content management systems.

Ability to work independently and as part of a team in a fast-paced environment.

Passion for the beauty and fashion industry

Company

Fromm International

FINDING BETTER WAYS TO CREATE BEAUTY Founded in 1907, Fromm International is passionate about beauty and creates prestige hair tools with our consumers in mind.

Founded in 1907

Mount Prospect, Illinois, USA

51-200 employees