Braze · 2 days ago
Social Media Manager
Austin, TX
Full-time
Hybrid
Senior Level
$102K/yr - $115K/yr
6+ years exp
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Responsibilities
Serve as a primary storyteller for Braze across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content.
Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals.
Ideate, produce, and manage the creation of a range of content for social channels, including video, animation, static images, carousels, polls, and creative copy posts.
Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels.
Lead social exploration and expansion into emerging platforms, such as TikTok and Threads
Collaborate closely with paid social and digital marketing team on holistic strategy, and help influence paid social strategy especially as it pertains to boosted posts.
Establish strong partnerships across Marketing, Communications, and Brand teams to identify potential content creation opportunities.
Partner with stakeholders across Marketing and the Braze organization to proactively build comprehensive social media plans and content for various launches, programs, partnerships, etc. Should be comfortable owning social components for a project and proactively obtain the information and assets needed to executive the strategy.
Collaborate with cross-functional stakeholders to produce and publish social-first content on LinkedIn, Twitter, and YouTube.
Work closely with the design team to create visually appealing content that effectively communicates our brand.
Stay up-to-date on industry trends and relevant platform updates.
Monitor reactions to Braze content across all social media platforms, responding to comments and messages from followers, as appropriate.
Amplify relevant content from executives, partners, customers, industry thought leaders, etc.
Act as the first line of defense in monitoring for any potential negative content on social channels through active social listening.
Increase followers and drive engagement with target Braze audiences.
Create a thoughtful employee social advocacy strategy that leverages existing or new tools, social content, and a solid fan base of employees to amplify content.
Measure and analyze the performance of social content, utilizing data to optimize our content strategy and drive continuous improvement.
Qualification
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Required
A minimum of 6 years of professional experience dedicated to social media marketing, preferably in a B2B tech environment, ideally with experience in marketing or customer experience technology.
Strong project management skills and a proactive approach to managing social media campaigns and initiatives.
Self-starter with the ability to work fast, collaborate effectively with multiple stakeholders, and proactively raise the bar creatively.
Exceptional written and verbal communication skills, with the ability to craft compelling social media content and messaging that is both channel specific/appropriate and fits brand tone, voice and personality.
A blend of data-driven and creative mindset – someone who can use analytics and insights to optimize social media strategies and drive results, while also taking risks, experimenting with new ideas and thinking outside the box.
A collaborative and inclusive nature, along with the ability to coordinate efforts and foster alignment across various teams and stakeholders.
Proficient in video and photo editing, and can leverage tools like Canva and Figma.
Knowledge of social media management and social advocacy tools such as Sprout Social and Dynamic Signal.
Benefits
Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Company
Braze
Braze is a customer engagement platform that enables customer-centric interactions between brands and consumers.
1,001-5,000 employees
H1B Sponsorship
Braze has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (15)
2021 (10)
2020 (4)
Funding
Current Stage
Public CompanyTotal Funding
$175.1MKey Investors
SnowflakeMeritech Capital PartnersBattery Ventures
2023-06-21Grant· undefined
2022-03-04IPO· undefined
2018-10-03Series E· $80M
Leadership Team
Mark Ghermezian
Co-founder
Sunny Manivannan
Vice President & GM, Global SMB
Recent News
2024-10-31
Company data provided by crunchbase
