Equip · 5 hours ago
Social Media Manager
United States
Full-time
Remote
Mid, Senior Level
$99K/yr - $120K/yr
5+ years exp
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Responsibilities
Develop and implement comprehensive social media strategies that align with brand goals and cross-functional business metrics across various social media platforms.
Lead content creation, including copywriting and visual format, in collaboration with Content, Creative & Comms, with the ability to perform creative execution (e.g., video editing) as needed.
Manage influencer and social partnerships budget and strategy, identifying high-impact partnerships and placements to increase top-of-funnel awareness.
Leverage trends and algorithm best practices to sharpen our brand and engage new and existing audiences.
Maintain a content calendar to ensure efficiency, alignment, and execution across stakeholders.
Build and maintain strong relationships with our online community, responding to comments and messages in a timely and sensitive manner. Foster positive conversations around our brand, services, and the eating disorder landscape.
Utilize analytics to track and measure campaign performance and provide regular reports on key metrics. Use data insights to make informed decisions and recommendations to optimize both content and strategies for maximum reach and engagement.
Perform other duties as assigned.
Qualification
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Required
5+ years of experience in social media management.
Proficiency with social media platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube etc.) and social media management tools (e.g., Brandwatch).
Ability to plan innovative long-term content strategies and leverage trends and spontaneous opportunities for engagement.
Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences with little to no oversight.
Proven experience communicating complex and/or sensitive topics in an accessible and equitable manner.
Strong organizational skills and experience managing multiple projects and deadlines simultaneously.
Familiarity with analytics tools (Google Analytics, social platform insights, etc.) to measure and report on performance.
Preferred
Familiarity with eating disorders, healthcare, and/or mental health landscape ideal but not required.
Benefits
Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
Competitive Medical, Dental, Vision, Life, and AD&D insurance.
Equip pays for a significant percentage of benefits premiums for individuals and families.
Maven, a company paid reproductive and family care benefit for all employees.
Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
$50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
One-time work from home stipend of up to $500.
Company
Equip
Equip gives families lasting recovery from eating disorders through dedicated virtual care teams and gold-standard treatment delivered at home.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$109.69MKey Investors
TCGOptum VenturesF-Prime Capital
2024-04-11Series C· $35M
2022-02-16Series B· $58M
2021-02-10Series A· $13M
Leadership Team
Kristina Saffran
Cofounder and CEO
Erin Parks, Ph.D.
Co-Founder, Chief Clinical Officer
Recent News
2024-05-02
2024-05-02
pitchbook.com
2024-04-18
Company data provided by crunchbase
