GoodLeap · 9 hours ago
Social Media Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $100K/yr
5+ years exp
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Responsibilities
Manage and execute tactics to grow GoodLeap’s social media presence across platforms (LinkedIn, YouTube, Instagram, Twitter, Facebook, etc.), including editorial calendar planning, implementation, copy writing, and reporting.
Develop social media content strategies to reach various business objectives and demonstrate sector thought leadership. Build organic and paid social media marketing campaigns to assist in the amplification of messages with each of the company’s key audience segments.
Set measurable goals for social content and cross‐channel programs; work with others on the marketing team to determine the proper KPIs and tools necessary to measure. Collaborate internally with PR and product marketing teams to build holistic social media programming.
Analyze data, write concise metrics recaps and report on the results to the marketing team and management. Manage online reputation.
Help manage social channels for related GoodLeap entities, including the nonprofit GivePower.
Qualification
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Required
Bachelor's Degree and 5+ years' experience in social media, content, or editorial field
Exceptional writing skills
Prior experience in building and executing social media from the ground up
Creative; with the ability to develop a high volume of new content ideas and modify graphics in collaboration with design teams
Analytical; has a keen understanding of social media KPIs by post type and platform, how to track to business objectives and how to analyze data to craft narratives and reports
Highly organized; ability to work on many projects with moving timelines
Proven track record for developing original content programs
A solid understanding of third‐party social media/influencer tracking tools
Ability to work with a team of individuals to meet organizational goals
Must be a self‐starter with a drive to produce results and impact, and the ability to adapt quickly to changing environments
Company
GoodLeap
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Hayes Barnard
Founder, Chairman and CEO
John Shrewsberry
Chief Financial Officer
Company data provided by crunchbase
