Gorilla Mind · 1 day ago
Social Media Manager
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Customer ServiceDietary Supplements
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Responsibilities
Develop and execute a comprehensive social media strategy to align with brand goals and campaigns.
Create engaging and visually compelling content, including graphics, videos, and copy tailored to each platform.
Collaborate with the design and marketing teams to ensure consistent brand messaging.
Creative and innovative thinking, always seeking new ways to engage and delight our audiences.
Create monthly content calendars that are in line with business requirements.
Actively engage with followers, promptly responding to comments, DMs, and inquiries.
Build and nurture relationships with influencers, ambassadors, and brand advocates.
Monitor and analyze performance metrics (engagement, reach, conversion rates, etc.) to refine strategies.
Conduct competitor analysis to stay ahead of industry trends.
Prepare and present regular reports on social media performance, fan engagement, and key insights for senior management.
Plan and execute social media campaigns to support product launches, promotions, and other key initiatives.
Develop platform-specific strategies and campaigns, establish a unique brand voice, and engage audiences across key social platforms.
Coordinate with paid media teams for integrated campaigns and advertising efforts.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
3+ years of proven experience in social media management, preferably in the fitness, health, or wellness industry.
Proficiency in major platforms (Instagram, TikTok, Facebook, YouTube, Twitter/X) and social media management tools.
Exceptional content creation skills, including photography, videography, and graphic design.
Strong understanding of social media trends, algorithms, and best practices.
Experience with influencer marketing and community building.
Data-driven mindset with the ability to interpret analytics and translate insights into action
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account (HSA)
Paid Time Off (PTO)
9 Paid Holidays
401(k) Retirement Plan
Maternity & Paternity Leave
Employee Discounts