38 applicants

Company

Cradles to Crayons · 21 hours ago

Social Media Manager/NAT

USA

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Model and lead a positive One Cradles to Crayons culture, underpinned by Cradles to Crayons Cultural Values and related behaviors.

Manage and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).

Create original content, curate, and schedule engaging content (text, image, and video) that aligns with brand voice and objectives.

Monitor social media channels, respond to comments, messages, and mentions in a timely manner to foster community engagement.

Analyze social media metrics and performance using tools such as Google Analytics, HubSpot, and provide regular reports to optimize strategies.

Stay up to date with the latest social media trends, tools, and best practices to continually improve performance.

Collaborate with marketing, design, and market teams to create content that drives brand awareness, engagement, and conversions.

Assist in the development of social media advertising strategies, including creating ad copy and budgets.

Identify and engage with influencers, partners, and customers to expand brand reach and engagement.

Help establish and implement best practices and processes to support project teams/plans/management.

Support increased local, regional, and national engagement, presence, brand awareness, and thought leadership for Cradles to Crayons, Giving Factory Direct, and End Clothing Insecurity.

Identify internal and external communication opportunities and challenges. Work with MarCom team and organizational leadership and staff to develop and execute appropriate strategies in support.

Working with the Associate Director of Digital Marketing and MarCom Director, help coordinate, execute, and track aligned social media execution with strategic MarCom campaigns.

Ensure that internal and external communications and collateral materials are current, effective, and are consistent with Cradles to Crayons/Giving Factory Direct/#EndClothingInsecurity brand and messaging.

Working with MarCom leadership, help develop a fundraising strategy and goals for MarCom team and Social Media Manager role.

Qualification

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Social Media ManagementContent CreationSocial Media AnalyticsDigital MarketingGraphic DesignVideo EditingProject ManagementNon-profit ExperienceCan-do Attitude

Required

3-5 years of proven experience managing social media accounts for brands or organizations

Strong understanding of major social media platforms and their algorithms

Experience with social media management tools (e.g., HubSpot), analytics tools (e.g., Google Analytics, Meta Business Suite Insights) and project management systems (e.g., Air Table)

Experience with social media fundraising

Excellent written and verbal communication skills with a creative approach to content creation

Ability to multitask, prioritize, and meet deadlines in a fast-paced environment

Basic knowledge of graphic design and video editing tools (e.g., Canva)

A passion for social media trends and digital marketing

Excellent written and verbal communication skills with strong attention to detail

Excellent in creative campaigning

Can-do attitude

Ability to juggle multiple projects simultaneously

Team player