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Company

Maneuver Marketing · 2 hours ago

Social Media Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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E-CommerceMarketing

Hiring Manager

Nicolas J.

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Responsibilities

Developing a comprehensive social media content strategy that aligns with our broader business objectives

Lead the collaboration with marketing team to develop a social media content strategy for Instagram and YouTube that directly supports 3 key business goals, with quarterly strategic alignment reviews

Create a 12-month content roadmap that demonstrates clear connection to company KPIs, with 90% of content directly tied to specific business objectives

Conduct quarterly competitive analysis and market research to ensure strategy remains innovative and responsive to industry trends, with documented insights and strategic pivots

Creating scroll-stopping content that resonates with our target audience and drives meaningful engagement

Achieve industry standard engagement benchmarks within the first 6 months and exceed these benchmarks in the next 6 months

Develop and test at least 10 unique content concepts monthly, with A/B testing to optimize performance and identify top-performing content formats

Achieve platform specific KPIs on Instagram and YouTube to maximize organic distribution

Optimizing content distribution to maximize reach and impact across various social platforms

Develop platform-specific content strategies that increase organic reach with reasonably ambitious targets across primary social channels within six months

Collaborate with the advertising team to run performance tests with bid strategy caps

Review and iterate on the content strategy regularly to increase share of advertising spend behind content created

Implementing data-driven approaches to transform social media interactions into measurable revenue streams

Design and implement a comprehensive tracking system that directly attributes the department’s effort to revenue generation

Collaborate with the measurement and advertising teams to optimize the performance of the campaigns

Collaborate with the customer service team to turn interactions into sales conversations and conversions

Building and leading a content production framework that becomes a competitive advantage for our organization

Establish a streamlined content production process that taps on platform trends with short turnaround times

Create and document comprehensive content guidelines and brand voice protocols that can be easily scaled across the marketing team, ensuring consistent quality and messaging

Develop a cross-functional content creation team with clear roles, responsibilities, and performance metrics, increasing content output while maintaining quality

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social Media MarketingContent Strategy DevelopmentCopywritingContent CreationPerformance Metrics TrackingAudience SegmentationGraphic Design ToolsVideo Editing SoftwareDigital Marketing FunnelsContent OptimizationData-Driven Decision MakingEngagement Metrics AnalysisBrand Voice DevelopmentMarket Research

Required

3-5 years of proven social media marketing experience, with a measurable track record in growing follower count, engagement, and revenue-related business metrics

Portfolio showcasing successful social media campaigns that directly contributed to revenue generation or business growth

Experience in developing and tracking comprehensive social media performance metrics and ROI

Exceptional copywriting and content creation skills across various formats

Experience in content optimization for different social media algorithms

Demonstrated ability to create engaging, brand-aligned content that drives audience interaction

Familiarity with graphic design tools (Adobe Creative Suite, Canva) and basic video editing software

Ability to translate social media metrics into business insights

Proven skill in audience segmentation and targeted content development

Strong understanding of digital marketing funnels and conversion optimization