JK Executive Strategies, LLC · 21 hours ago

Social Media Marketing Specialist

United States

Full-time

Remote

Mid Level

$44K/yr - $62K/yr

3+ years exp

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Hiring Manager

Lauren Dunkle Dlugosh

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Responsibilities

Day-to day management of assigned, existing social media campaigns and optimize campaigns based on performance goals and measurement framework, documenting changes and learnings

Setup of new campaigns, including implementation of tracking tags per the measurement framework

Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts

Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities

Collaborates with the analytics and account service teams to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers

Establishes organization-wide social media best practices, guidelines, objectives and documented regulations associated with social campaigns

Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Analyze, review, and report on effectiveness of campaigns to maximize results

Helps in developing paid social strategies and plans for new and existing clients

Actively learning how to scope and estimate new projects or campaigns

May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks

May be asked to assist with QA of social campaigns for a select set of clients with keen attention to detail

May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

Qualification

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Social media campaign managementSocial media strategyPerformance monitoringQuality assuranceFacebookInstagramLinkedInSnapchatSocial trends knowledgeCampaign budget trackingMarket analysisThought leadership materialProject scopingProcess documentation

Required

Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

Minimum of 3 years of experience managing campaigns in the social media ecosystem

Exposure to strategic planning and applied experience of bringing plans to execution

Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments