Delta Gamma · 3 hours ago
Social Media Specialist
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Responsibilities
Maintain all Fraternity social media platforms
Monitor and respond on all social media platforms
Assist in developing strategies to increase social media readership and following to increase brand recognition and affinity
Use digital media to include photography/videography and editing for all social media and website accounts
Coordinate filming and photo sessions with local chapters/groups
Analyze social media campaigns and compile engagement analytics
Collaborate to create new initiatives for social media
Assist with new chapter establishment social media strategy and execution
Work with local chapters and groups to utilize and build their communications
Assist in monitoring social media crises
Be familiar with and help enforce all aspects of the Delta Gamma brand guidelines, social media policy and DG Style Guide
Support photo management
Support social media needs for Delta Gamma events
Support submission to ANCHORA
Assist in library document creation and updates
Other duties as assigned
Qualification
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Required
1-3 years experience through internships or professional roles
Demonstrated commitment to creating inclusive environments where belonging is valued
The individual should be able to craft and execute tasks with creativity, style and attention to detail
Knowledge and understanding of social media best practices, trends and platforms
Proficient in Microsoft Word, Excel and PowerPoint
Strong working knowledge of the Adobe Suite
Strong copyediting abilities, including knowledge of AP style
Creative self-starter who is comfortable with both taking initiative and working in collaboration with others
Responds to all communication in a timely, friendly and accommodating manner
Bachelor’s degree in Marketing, Communications, Digital Media or a related field