GovCIO · 5 hours ago
Social Media Specialist
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Responsibilities
Manage and maintain all of our social media platforms (e.g., Facebook, X, Instagram, LinkedIn, etc.).
Collaborate with marketing team to develop and implement a social media content calendar, ensuring consistent and relevant posting.
Provide feedback on the social media strategy.
Monitor and respond to comments, messages, and mentions within GovCIO’s tone and voice on social media.
Review analytics and create reports on key metrics.
Write high-quality, succinct original copy for social media posts and promotional campaigns.
Ensure content is consistent with our brand, messaging and product goals, and drives engagement and conversions.
Assist in the creation and editing of written, video, and photo content.
Attend events and produce live and post-event social media content.
Assist in the planning and execution for in-person and virtual events to include pre-event logistical coordination and producing event materials.
Work with in-house creative team on event branding, digital assets and promotional items.
Work with marketing team to promote event and increase audience acquisition.
Foster and grow our online community by interacting with followers, customers, and industry influencers.
Monitor and analyze social media performance metrics to optimize content and engagement strategies.
Assist with paid advertising campaigns on social media platforms.
Monitor ad performance and make data-driven adjustments to improve ROI.
Stay up to date with the latest social media trends and algorithms.
Conduct market research to identify opportunities for growth and new platforms to explore.
Qualification
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Required
Bachelor's with 2-5 years of relevant experience
Preferred degree in marketing, communications, or a related field.
1-3 years experience as a Social Media Specialist or similar role.
Comprehensive understanding of social media platforms and best practices.
Excellent written and verbal communication skills.
Ability to analyze and interpret social media performance data.
Strong organizational skills and attention to detail.
Self-motivated and able to work independently and as part of a team.
Understand the nuances and timing for changes to tone and style.
Impeccable time management skills with the ability to multitask and work under pressure to meet deadlines.
Ability to understand historical, current and future trends in the digital content and social media space.
Excellent social listening skills.
Passion for social media and proficiency with major social media platforms and social media management tools.
Strong copywriting and copy editing skills.
Familiar with Eventbrite, Sprout Social, Trello, Monday, HubSpot and similar platforms.
Company
GovCIO
GovCIO is a business consulting firm that focuses on cyber security, digital, data, management and mission services, and IT services.
Funding
Current Stage
Late StageLeadership Team
Recent News
2023-12-23
Washington Technology
2023-08-26
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