Brooksource · 4 hours ago

Software Analyst/Developer

United States

Full-time

Remote

Mid, Senior Level

$70/hr - $75/hr

5+ years exp

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Responsibilities

Utilize Adobe Customer Journey Analytics (CJA) to map and analyze end-to-end customer journeys across multiple touchpoints.

Develop actionable insights and recommendations to improve customer engagement and conversion rates.

Implement advanced segmentation and personalization strategies to deliver tailored customer experiences.

Monitor and report on key performance indicators (KPIs) to track the effectiveness of customer journey initiatives.

Stay updated with the latest trends and advancements in customer journey analytics to continuously improve our capabilities.

Design and implement a global standard schema that is brand, region, and platform-agnostic to ensure uniform data collection and usage.

Collaborate with stakeholders to understand data requirements and ensure the schema meets business needs.

Develop and manage data views within AEP to support comprehensive customer journey analytics.

Perform analysis and comparison testing to validate data accuracy and insights.

Continuously optimize data views to enhance reporting and analytical capabilities.

Work closely with cross-functional teams to facilitate the migration from Adobe Analytics to AEP-based solutions.

Provide guidance and support during the transition process, ensuring minimal disruption and maximum efficiency.

Demonstrate advanced understanding of analytics and its application to personalization in marketing.

Leverage various data models and comprehend the technical workings and requirements of a robust enterprise data architecture.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Adobe Experience PlatformAdobe Customer Journey AnalyticsData schema designData management principlesCustomer journey analyticsData visualization toolsCollaboration skills