Nestlé Health Science · 4 hours ago
Specialist, Social Media Marketing- Remote
Bridgewater, NJ
Full-time
Remote
Entry, Mid Level
$55K/yr - $75K/yr
2+ years exp
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Responsibilities
Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross-functional teams.
Engage in real-time with consumers who interact with brand social channels in positive conversations, relevant trends, and cultural conversations.
Maintain organic and paid social media calendars, including copywriting, planning, scheduling, and publishing.
Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed.
Identify influencers/creators who organically engage with the brand and would be a good fit for brand programs and partnerships.
Optimize existing agency-created assets and UGC to maintain an active real-time presence on social channels, securing approval and record-keeping.
Contribute to social media strategy development with insights from community interactions and trends.
Manage organic platform and content pillars.
Transform brand social media strategy via creative voice to the community.
Implement community management strategies, respond to comments and messages, and foster engagement.
Expand community management support across more platforms, including YouTube, Pinterest, Reddit, and TikTok, with a focus on proactive conversation.
Manage the social calendar in partnership with the Brand Communications team, taking a social-first approach.
Handle asset trafficking and paid social copywriting, ensuring the voice of the brand is consistent.
Address consumer services inquiries on social platforms in partnership with ICUC, Freemont, etc.
Scale new social media tools and solutions.
Own the partnership with the Consumer Engagement Services team to ensure product questions and complaints are addressed in the brand's voice and on time, and collaborate on crisis management.
Collaborate with stakeholders on the legal process for social sweepstakes/contests.
Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
Collaborate with the content team to provide real-time feedback on audience preferences, trending topics, and potential opportunities for engaging content.
Identify and escalate key topics, trends, or potential issues within the community to relevant internal teams.
Collaborate with the Brand Communications team on integrated activation planning, bringing forward social-led activation ideas and working with cross-functional teams to develop and execute.
Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan organic content needs and amplify activations.
Partner on development and implementation of a measurement plan with Senior Manager, Community & Culture, and Brand Communications team.
Gather insights from community interactions to help shape content and improve overall engagement strategies.
Track community sentiment and provide regular reports on feedback, recurring questions, and common concerns to inform brand strategy and messaging.
Deliver quarterly reports and present to key stakeholders, informing the brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations.
All other duties as assigned as per brand and team needs.
Qualification
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Required
Minimum of 2-3 years experience in social media management representing a brand or organization
In-depth understanding of social media landscape
Fluent in what the modern consumer wants and needs
Completed Bachelors Degree
Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
Exceptional communication (written and oral) skills
Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
Deep understanding of all social media platforms, particularly Instagram and TikTok.
Active participation in health and wellness/movement communities on these platforms is a plus.
Willingness to learn and use project management tools like Monday.com, Airtable, and SharePoint.
Preferred
Experience with social listening tools like Talkwalker or other relevant tools
Experience using Sprinklr social listening and publishing and other tools
Experience with CPG brands, including work with large brands and partner agencies
Strong creative and strategic thinking abilities.
Excellent communication and collaboration skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Passion for health, wellness, and movement.
Benefits
401k with company match
Healthcare coverage
Performance-based incentives
A competitive total rewards package
Company
Nestlé Health Science
Nestlé Health Science is a company that uses nutrition to help people manage their health. It is a sub-organization of Nestle.
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Anna Mohl
CEO
Greg Behar
President & CEO
Recent News
2024-03-30
Food Business News
2024-02-16
Company data provided by crunchbase
