81 applicants

Company

Original Job Post

NBCUniversal · 2 days ago

Specialist, Performance Marketing

New York, NY

Full-time

Onsite

Mid Level

$65K/yr - $85K/yr

2+ years exp

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BroadcastingMedia and Entertainment

H1B Sponsorship

Insider Connection @NBCUniversal

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Help manage all paid social acquisition campaigns across various platforms, including but not limited to, Facebook, Instagram, Snapchat, Twitter, TikTok, Pinterest, and Reddit.

Serve as a central point of contact for the performance marketing agency to plan and optimize social media campaigns towards CPA, LTV, and ROAS goals across channels, and then summarize results for a broader audience.

Collaborate on the creative process - briefing and tracking of creative assets, collecting feedback, and stakeholder management to ensure accurate and timely asset delivery.

Work with cross-functional teams to help develop test hypotheses and build out a/b test plans and ensure accurate measurement and reporting of campaign performance.

Analyze campaign performance data regularly, providing insightful updates on pacing, volume, optimizations, and channel contribution to business objectives.

Work closely with social media account reps, staying on top of industry trends, leverage new technologies and participate in open betas across the platforms.

Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media BuyingOptimizing CampaignsAnalyzing DataProject ManagementCPA ObjectivesVolume ObjectivesTesting MethodologiesIncrementalityProblem-SolvingInterpersonal SkillsTime ManagementIn-platform buyingEntertainment industry experienceAdvertising industry experienceE-commerce industry experience

Required

2+ years’ experience media buying, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, Twitter, Pinterest, etc)

Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities

Proven track record optimizing media campaigns to deliver against CPA and volume objectives

Familiarity with testing methodologies and incrementality

Preferred

In-platform buying experience at an agency or in-house team preferred

Entertainment, advertising or e-commerce industry experience a plus

Benefits

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Various discounts and perks

Company

NBCUniversal

Glassdoor

4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10,001+ employees

http://www.nbcuniversal.com

H1B Sponsorship

NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (32)

2022 (87)

2021 (44)

2020 (50)