BHG Financial · 5 hours ago
Sr Content Writer
United States
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Write clear, concise, and engaging blog posts that align with BHG’s tone of voice, focusing on topics related to small business financing, business growth, lending, and other relevant areas
Conduct thorough research to support blog content, including interviews, case studies, and relevant industry news, ensuring accuracy and timeliness
Adapt blog content into a variety of formats (social media posts, infographics, email copy, video scripts, etc.) to maximize its reach and impact
Ensure all blog content is optimized for SEO, including keyword research, meta descriptions, and the integration of appropriate internal/external links
Work closely with the social media team to align blog content with social media calendars, converting blog posts into engaging social content that drives brand awareness, engagement, and website traffic
Collaborate with the marketing and content teams to develop and execute a cohesive content strategy that aligns with business objectives, ensuring consistency across blog posts, social media, and other content channels to drive engagement and conversions
Stay informed about the latest social media trends, platforms, and content formats to continually enhance BHG’s organic content strategy
Collaborate with the design, social media, and product teams to ensure that content is on-brand and aligned with overall marketing initiatives
Analyze and report on the performance of content across blogs and social media, using data to optimize future content creation and distribution strategies
Qualification
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Required
5-7 years of experience as a content writer
Portfolio with video, scripting, blog, paid social
Bachelor's degree in Advertising, Marketing, Communications or related field
MUST HAVE experience in a Financial Services or FinTech – Lending
Creativity, resourcefulness, flexibility, motivation
Software experience with Adobe CS not required but Adobe InCopy is a plus, technology fluent
Proven copywriting / editorial skills with outstanding command of the English language
A passion for writing and ability to produce creative, compelling copy on tight deadlines
Experience creating copy for a range of purposes and platforms
Knowledge of the latest trends in marketing, particularly advertising and SEO
Project management skills to manage schedules and deadlines
A willingness to embrace change and to adapt strategies on the fly
Preferred
Knowledge of AEM is a plus
Writing experience in financial services or healthcare industry preferred
Knowledge of lead generation, marketing automation tools and strategies
Benefits
Medical/Rx/Dental/Vision coverage for employees and their eligible family members
Competitive PTO and vacation policies
1 Friday off each month for Wellness Weekends
Company 401(k) plan with employer contributions after one year
Company-sponsored training and certification opportunities
Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
Ongoing volunteer opportunities to give back to the community through our BHG Cares program
Company
BHG Financial
BHG Financial creates financial solutions for business executives, consumers, and financial institutions.
1,001-5,000 employees
H1B Sponsorship
BHG Financial has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (16)
2022 (43)
2021 (35)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Tyler Crawford
Chief Operating Officer
A
Allison Laforce
Human Resources Business Partner II
Recent News
2024-04-07
2023-10-05
Company data provided by crunchbase
