Be an early applicantLess than 25 applicants

Company

Vacasa · 7 hours ago

Sr Director of Digital Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$168K/yr - $223K/yr

15+ years exp

Maximize your interview chances

Property ManagementReal Estate

H1B Sponsor Likely

Insider Connection @Vacasa

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead, mentor, and develop a high-performing team of digital marketing specialists, including experts in paid advertising, SEO, content, email, social media, and content marketing.

Oversee team efforts in planning, executing, and optimizing marketing strategies across channels, providing guidance and empowering each team member to contribute to Vacasa’s growth goals.

Foster a collaborative and growth-oriented team culture, instilling accountability, innovation, and a focus on results.

Work closely with senior leadership to align the digital marketing team's initiatives with broader business objectives, presenting regular performance updates and strategic insights.

Develop and activate a comprehensive digital marketing strategy focused on revenue growth, engagement, and customer acquisition.

Guide the digital marketing team in shaping messaging strategies and positioning that resonate with Vacasa’s target audiences across all digital channels.

Partner with cross-functional teams (Product, Technology, Finance, Sales, Operations) to improve guest and homeowner digital experiences, supporting higher engagement and conversion rates.

Champion data-driven marketing, leveraging analytics and performance insights to inform strategies across the team and business, ensuring a continuous cycle of optimization and growth.

Oversee the digital marketing budget, collaborating with stakeholders to allocate resources effectively and identify opportunities for the highest return on investment across campaigns.

Utilize analytics data and A/B testing to measure channel performance and drive data-driven improvements, refining strategies as needed to optimize spend and results.

SEO & Content: Support the SEO team in managing Vacasa’s multiple domains, ensuring technical and content optimization for high search visibility and alignment with Google’s algorithm updates.

Paid Media & Demand Generation: Lead and support the paid media team in developing multi-channel paid search strategies (PPC, display, video) and ongoing campaign optimization.

Email & Customer Engagement: Direct the team responsible for executing guest and owner communications across email and SMS, overseeing strategies for automation and content consistency.

Social Media: Oversee the social media strategy, ensuring cohesive brand messaging and alignment with overall marketing goals, while providing insights to drive growth and engagement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

E-commerceDigital MarketingSEOMarketing AnalyticsEmail MarketingContent MarketingSocial Media MarketingA/B TestingCross-functional Team LeadershipStrategic Thinking

Required

15+ years of experience in e-commerce and digital marketing, preferably in the travel, vacation rental, or hospitality industry.

7+ years of experience leading a marketing team.

Proven track record of driving significant revenue growth through e-commerce channels.

Strong knowledge of SEO, SEM, website management, email marketing, content marketing, and social media marketing.

Experience with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools.

Exceptional leadership and communication skills, with experience leading cross-functional teams.

Ability to think strategically while executing on detailed plans to meet business objectives.

Benefits

Health/dental/vision insurance - employee & family coverage options

Employer Sponsored & Voluntary Supplemental Benefits

401K retirement savings plan with immediate 100% company match on the first 6% you contribute

Health & Dependent Care Flexible Spending Accounts

Flexible vacation time

Paid sick days and holidays

Paid parental leave after one year of tenure

Employee Assistance Program

Career advancement opportunities

Employee discounts

All the equipment you’ll need to be successful

Great colleagues and culture

Company

Vacasa

Glassdoor

2.9

Vacasa is a vacation rental management company that helps homeowners buy, manage, and sell their vacation homes.

Founded in 2009

Portland, Oregon, USA

5,001-10,000 employees

https://www.vacasa.com

H1B Sponsorship

Vacasa has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (2)

2022 (1)

2021 (1)