myGwork - LGBTQ+ Business Community · 2 days ago

Sr Manager, Campaign Analytics - BI&O

Cambridge, MA

Full-time

Onsite

Senior Level

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Responsibilities

Partner with brand marketing on recommended customer segmentation strategy within campaigns. Involves providing recommendations on starting, stopping, and continuing specific campaigns/ media to align with customer journey

Partner with brand marketing to provide creative recommendations on media and campaigns. Including analysis around what content is driving the most engagement on the website

Extensive experience in deep-dive analysis on customer attributes to produce quality insights that drive business strategies and value

Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed

Partner with Data & Analytics, MDH, Web teams on paid media data and Power BI reporting projects for enhancing campaign insights. Manage PHM BI team and partner with brand team and PHM Media on media testing and optimization

Extensive experiences with developing and evolving customer segmentation frameworks to provide strategic recommendations when designing CRM streams

Subject matter expert on all list buys. Partner with Accenture on reporting from SFMC on list buys across all therapeutic areas

Responsible for monitoring lead generation (social & website sources) and suppression to ensure that data is flowing into Biogen databases correctly

Qualification

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Statistical modelingData analysisData manipulationSQLSASRPower BITableauData warehouse miningExcel modelingPowerPointInformation synthesisCommunicationLeadershipAnalyticalStrategic thinkingIntellectual curiosity

Required

Strong communication, leadership, and analytical skills with demonstrated ability to assess business results of marketing campaigns

Excellent strategic thinking capabilities with the ability to derive insight and recommendations from data

Strong analytical and quantitative skill set, including knowledge of advanced statistical modeling approaches

Familiarity with data warehouse mining/reporting and data manipulation tools (eg SQL, SAS, R, Power BI, Tableau)

High intellectual curiosity, that can proactively identify and lead analyses that yield actionable insights

Excellent strategic thinking capabilities with the expertise to synthesize large amounts of information and logically structure PowerPoint deliverables

Strong Excel modeling skills

Strong communication skills

Bachelor's degree required, Master’s preferred