Securonix · 5 days ago
Sr Manager, Field Marketing
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Insider Connection @Securonix
Responsibilities
Effectively provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close.
Working closely with the Channel and Alliance sales teams, create the partner marketing strategy within the region and plan to revenue and pipeline goals.
Serve as the primary marketing liaison and point of contact for the region’s sales organization working cross-functionally with departments on marketing campaigns including but not limited to: Product Marketing, Demand Generation, Public Relations, Business, and Marketing Operations.
Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.
Monitor and measure, and report on the effectiveness of field & channel marketing programs to all key stakeholders while identifying areas for optimization and improvement.
Communicate marketing efforts through sales team calls and Marketing QBRs.
Leverage marketing automation tools for campaign awareness, demand generation, and communications.
Qualification
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Required
Five years of experience in regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry; experience in related positions and in other industries will also be considered.
Knowledge and experience in building and executing marketing plans and communications programs.
Experience in managing the logistics and details associated with the execution of marketing programs and events.
Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.
Ability to interface with all levels in a Sales organization including sales reps, tech consultants, regional managers, and senior leadership.
Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.
Excellent verbal and written communication skills
Excellent organizational and time management skills.
Ability to thrive in an entrepreneurial, fast-paced, dynamic organization
Company
Securonix
Securonix delivers a security analytics and operations management platform for the modern era of big data and advanced cyber threats.
H1B Sponsorship
Securonix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (24)
2022 (66)
2021 (56)
2020 (50)
Funding
Current Stage
Early StageTotal Funding
$1.06BKey Investors
Vista Equity PartnersCapital One VenturesVolition Capital
2022-02-15Private Equity· $1B
2021-03-10Series Unknown· $24M
2019-12-12Series Unknown· $12M
Recent News
2024-05-23
Business Wire
2024-05-23
Company data provided by crunchbase