Gopuff · 5 hours ago

Sr Manager CRM

United States

Full-time

Remote

Senior Level

$120K/yr - $160K/yr

5+ years exp

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Responsibilities

Benchmark against best-in-class experiences, identify unique opportunities, and removing friction along the customer journey

Work closely with teams to implement an integrated CRM strategy and performance targets for all growth activities

Lead weekly initiatives to hit targets, iterating on past successes and failures with quick turnarounds on adapted approaches to reach growth ambitions

Define channel mix and cross-channel investment levels with a close eye on volume and reach, steering ROI, and user journey across channel touchpoints including email, push, SMS, and on-app/site

Paint a cohesive picture of how the various channels play together, with insights across all channels to share with other Sr. Leaders.

Build segmentation, user journey strategies, KPIs, and analysis to adapt to customer and business needs.

Influence cross-functional partners and Leadership/Executive team.

Communicate concisely and influence outcomes to translate into business results at all levels as well as technical systems to broader stakeholders to facilitate good business decisions for the business

Set aggressive yet realistic and practical goals for the team with clear objectives regarding measurement, results, and accountability of actions.

Evaluate new technologies and make recommendations to pursue in future products

Foster a culture of data-informed decision making

Qualification

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CRM experienceB2C marketingChannel knowledgeWeb analyticsTechnical acumenBrazeLookerMarketing degreeComputer engineering degreeBusiness management degree

Required

5+ years CRM experience in a fast-paced B2C company

Ability to communicate clearly, persuasively and with confidence

In-depth channel knowledge in CRM channels (push / email / SMS) and technologies with experience managing and justifying large investments

Experience with web analytics and visualization tools to draw meaningful and actionable insights: Braze and Looker experience a plus

Proven experience running highly effective CRM programs, and strategies

Strong leadership and communication strategy while driving consensus and articulating program recommendations and tradeoffs to senior executives

Outcome-oriented leadership and ability to ask questions, articulate desired outcomes, and work collaboratively to create a path to achieve it; proven ability to bring simplicity and measurable results to complex situations

Demonstrated technical acumen; ability to influence and debate solutions with technical team members, understand technology solutions and potential tradeoffs and represent technical concepts to non-technical stakeholders.

Ability to work independently; able to successfully operate in areas of uncertainty and ambiguity; self-starter and quick learner; calm and efficient under pressure

Be versatile and be able to prioritize/handle multiple initiatives in a fast-paced environment with strict deadlines

BA/BS in marketing, computer engineering, or business management