Natera · 6 hours ago

Sr Marketing Manager, Carrier Screening & IVF

Los Angeles County, CA

Full-time

Remote

Senior Level

$140K/yr - $170K/yr

5+ years exp

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Responsibilities

Develop and implement HCP and patient marketing campaigns, content, and engagement tactics to communicate the value and drive adoption of Horizon carrier screening and support services.

Drive marketing strategy to collaborate on product / UX roadmap to uniquely position Natera’s tests and support services for the IVF market.

Partner cross-functionally with product, UX, patient experience, sales, medical, and leadership to understand customer needs and inform offerings.

Create and execute marketing plans to increase awareness and ensure the promotion of key Horizon and cross-portfolio messages through appropriate marketing channels.

Conduct market research on customer drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy.

Identify and size business opportunities by creating business cases and financial models.

Effectively manage marketing projects, timelines, vendors and budget.

Track and improve ROI for marketing programs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Healthcare product marketingProject managementDigital marketingFinancial modelingLife sciences experienceWomen's health experienceCollaboration skills

Required

B.A. or B.S. degree required

Minimum of 5 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience

Experience in life sciences, health technology, or diagnostics required